Prudent Man Investment Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$375,814,082
Clients
243
Advisors
3
across 2 offices
About
Prudent Man Investment Management is an independent, fee‑only registered investment adviser that provides discretionary and non‑discretionary portfolio management and retirement plan advisory services to individuals, estates, family trusts, and employer‑sponsored retirement plans. The firm works with both high‑net‑worth and non‑HNW individual clients and also assists plan sponsors with investment selection, monitoring, and participant education.
Its investment approach is long‑term and disciplined, grounded in modern portfolio theory and the efficient market hypothesis, with an emphasis on global diversification, true asset allocation, and after‑tax returns. Portfolios are constructed primarily with no‑load, passively managed index mutual funds and ETFs, typically using institutional share classes and considering non‑transaction‑fee fund options where appropriate.
Notable features that differentiate the firm include a small advisor team managing several hundred million dollars in assets while serving both individual and plan clients and acknowledging ERISA 3(21) fiduciary responsibilities and potential rollover conflicts in its disclosures. On the operational side, the firm relies on third‑party platforms (Tamarac for reporting and billing, and Schwab Advisor Services for custody and execution) and notes use of artificial‑intelligence/machine‑learning tools in its client relationship systems for meeting‑note summarization.
Client services
Expertise
Fee options
Up to 1.00% annually, fees may vary based on account size, complexity, or other negotiated reasons
Account minimum: $500,000 Fee-only: Fee-only investment advisory firm; no commissions charged
Main office
See office927 Main Street
Lousiville CO 80027
Advisors at this office
2
Offices (2)
Most active in
California · Colorado · Florida · Louisiana · Nebraska · Tennessee · Texas
Also doing business as
Prudent Man Investment Management · Prudent Man Investment Management Inc
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Keith D
Series 65
Lousiville, CO
Prudent Man Investment Management
Keith Diamond is a Series 65-licensed financial advisor with Prudent Man Investment Management in Broomfield, CO. He has 21 years of industry experience and has been with the firm since 2004. Prudent Man Investment Management provides asset and portfolio management services to individuals, family trusts, estates, and employer-sponsored retirement plans. The firm employs a disciplined, long-term, index-based investment approach focused on low-cost institutional mutual funds and ETFs, tailoring portfolios to clients through written investment policy statements.
Christopher R
Series 65
Superior, CO
Prudent Man Investment Management
Christopher Reading is a financial advisor at Prudent Man Investment Management with 18 years of industry experience. He holds a Series 65 designation and has worked at Prudent Man Investment Management since 2005. Outside of his advisory role, he is involved with Reading Entertainment, a business he has managed since 1997. Prudent Man Investment Management provides asset and portfolio management services to individuals, family trusts, estates, and employer-sponsored retirement plans. The firm employs a disciplined, long-term, index-based investment approach focused on low-cost institutional funds and emphasizes after-tax returns.
Carol J
CFP®, Series 63, Series 65
Lousiville, CO
Prudent Man Investment Management
Carol Johnson is a CFP® with 10 years of industry experience, currently serving as an advisor at Prudent Man Investment Management since 2018. Her prior experience includes roles at Atlantic Trust, Retirement Planning Specialist, and Charles Schwab. Prudent Man Investment Management is an independent, fee-only registered investment adviser serving individuals, estates, family trusts, and employer-sponsored retirement plans. The firm follows a long-term, disciplined investment approach focused on global diversification and after-tax returns, primarily utilizing no-load, passively managed index funds and ETFs.
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