Prudent Man Investment Management

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Client assets under management

$375,814,082

Clients

243

44% high-net-worth

Advisors

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

High

Average account size

$1,546,560

About

Prudent Man Investment Management is an independent, fee‑only registered investment adviser that provides discretionary and non‑discretionary portfolio management and retirement plan advisory services to individuals, estates, family trusts, and employer‑sponsored retirement plans. The firm works with both high‑net‑worth and non‑HNW individual clients and also assists plan sponsors with investment selection, monitoring, and participant education.

Its investment approach is long‑term and disciplined, grounded in modern portfolio theory and the efficient market hypothesis, with an emphasis on global diversification, true asset allocation, and after‑tax returns. Portfolios are constructed primarily with no‑load, passively managed index mutual funds and ETFs, typically using institutional share classes and considering non‑transaction‑fee fund options where appropriate.

Notable features that differentiate the firm include a small advisor team managing several hundred million dollars in assets while serving both individual and plan clients and acknowledging ERISA 3(21) fiduciary responsibilities and potential rollover conflicts in its disclosures. On the operational side, the firm relies on third‑party platforms (Tamarac for reporting and billing, and Schwab Advisor Services for custody and execution) and notes use of artificial‑intelligence/machine‑learning tools in its client relationship systems for meeting‑note summarization.

Client services

Portfolio management

Expertise

Passive / index investing Wealth management

Fee options

Percentage

Up to 1.00% annually, fees may vary based on account size, complexity, or other negotiated reasons

Other

Account minimum: $500,000 Fee-only: Fee-only investment advisory firm; no commissions charged

Main office location

Prudent Man Investment Management

927 Main Street

Lousiville CO 80027, United States

Number of offices

Most active in

California · Colorado · Florida · Louisiana · Nebraska · Tennessee · Texas

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook Website 303-436-1577

Advisors at this firm

Keith D

Series 65

Broomfield, CO

Prudent Man Investment Management

Keith Diamond is a Series 65-licensed financial advisor with Prudent Man Investment Management in Broomfield, CO. He has 21 years of industry experience and has been with the firm since 2004. Prudent Man Investment Management provides asset and portfolio management services to individuals, family trusts, estates, and employer-sponsored retirement plans. The firm employs a disciplined, long-term, index-based investment approach focused on low-cost institutional mutual funds and ETFs, tailoring portfolios to clients through written investment policy statements.

Passive / index investing Wealth management

Christopher R

Series 65

Superior, CO

Prudent Man Investment Management

Christopher Reading is a financial advisor at Prudent Man Investment Management with 18 years of industry experience. He holds a Series 65 designation and has worked at Prudent Man Investment Management since 2005. Outside of his advisory role, he is involved with Reading Entertainment, a business he has managed since 1997. Prudent Man Investment Management provides asset and portfolio management services to individuals, family trusts, estates, and employer-sponsored retirement plans. The firm employs a disciplined, long-term, index-based investment approach focused on low-cost institutional funds and emphasizes after-tax returns.

Passive / index investing Wealth management

Carol J

CFP®, Series 63, Series 65

Lousiville, CO

Prudent Man Investment Management

Carol Johnson is a CFP® professional with nine years of experience in financial advising. She has worked at Prudent Man Investment Management since 2018, following prior roles at Atlantic Trust and Retirement Planning Specialist. Johnson holds Series 63 and Series 65 licenses. Prudent Man Investment Management provides asset and portfolio management services to individuals, family trusts, estates, and employer-sponsored retirement plans. The firm employs a disciplined, long-term, index-based investment approach focused on low-cost institutional funds and emphasizes after-tax returns.

Passive / index investing Wealth management

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