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Prudent Management Associates

Updated today

Client AUM

$1,004,697,094

Clients

210

Advisors

5

across 2 offices

About

Prudent Management Associates provides discretionary portfolio management and limited consulting services to high-net-worth individuals, charitable institutions, foundations, endowments, and corporate plans, managing approximately $1.23 billion for about 210 clients through a small team of advisors. Clients receive monthly custodial statements and quarterly performance and transaction reports, and advisory fees are charged as a percentage of assets under management.

The firm constructs client accounts from a roster of primarily low-cost, no-load mutual funds (with ETFs used only in limited circumstances) and offers four risk-based model portfolios—Small, Moderate, Substantial, and All-Equity—tailored by asset allocation and rebalanced as needed. Fund selection combines quantitative screening, interviews with fund personnel, and a proprietary modeling process overseen by an investment committee that meets regularly to review allocations and market conditions.

Compared with many peers, the firm’s public communications include client testimonials and references to third‑party ratings in its advertising and on its website, an approach that is relatively uncommon among similar team advisers. It also differs from many peers in overseeing more than $1 billion of client assets with a compact advisory team, and employees commonly invest alongside clients while the firm retains a policy of not voting proxies on clients’ behalf.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing

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Fee options

Fixed

Flat fee consulting services offered in narrowly defined circumstances

Percentage

$0 - $1,000,000: 0.75% $1,000,001 - $5,000,000: 0.65% $5,000,001+: 0.50%

Other

Account minimum: $1,000,000

Main office

See office

2001 Market Street, Suite 3910

Philadelphia PA 19103

Advisors at this office

3

Most active in

California · District of Columbia · Florida · Maryland · New Jersey · New York · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Edward S

Series 63

Philadelphia, PA

Prudent Management Associates

Edward Snitzer is a financial advisor at Prudent Management Associates with 35 years of industry experience. He has been with Prudent Management Associates since 1982 and has also been associated with Els Counselors Inc and Keystone Development Services Inc since 1981. He holds the Series 63 designation. Prudent Management Associates provides discretionary portfolio management and limited consulting services to high-net-worth individuals, charitable institutions, foundations, endowments, and corporate plans. The firm manages approximately $1.23 billion for about 210 clients through a small team of advisors, using primarily low-cost, no-load mutual funds and offering four risk-based model portfolios tailored by asset allocation and regularly rebalanced.

Passive / index investing
user avatar

Daniel B

CFA®

Philadelphia, PA

Prudent Management Associates

Daniel Berkowitz is a CFA® charterholder with seven years of industry experience. He has worked at Prudent Management Associates since 2019 and was previously employed at Vanguard from 2015 to 2019. Based in Philadelphia, PA, he is part of a five-advisor team at Prudent Management Associates. Prudent Management Associates provides discretionary portfolio management and limited consulting services to high-net-worth individuals, charitable institutions, foundations, endowments, and corporate plans. The firm manages approximately $1.23 billion for around 210 clients, employing primarily low-cost, no-load mutual funds and offering four risk-based model portfolios tailored by asset allocation and regularly rebalanced.

Passive / index investing
user avatar

Richard L

Series 63, Series 65

Philadelphia, PA

Prudent Management Associates

Richard Lerch is a financial advisor with Prudent Management Associates in Philadelphia, PA, holding Series 63 and Series 65 designations and bringing 20 years of industry experience. He has worked at Prudent Management Associates since 2008 and at Prudent Brokerage Associates since 2010. Prudent Management Associates serves high-net-worth individuals and institutional clients, including corporate pension plans and charitable organizations, providing discretionary portfolio management and limited consulting services. The firm utilizes low-cost mutual funds and model risk-based portfolios, combining quantitative models with Investment Committee oversight.

Passive / index investing
user avatar

Keith H

CFP®

Philadelphia, PA

Prudent Management Associates

Keith Hardman III is a CFP® professional with eight years of industry experience. He has worked at Prudent Management Associates since 2018 and previously spent four years at Bryn Mawr Trust. He is based in Philadelphia, PA. Prudent Management Associates serves high-net-worth individuals, charitable institutions, foundations, endowments, and corporate plans. The firm manages approximately $1.23 billion through a small team of five advisors, focusing on discretionary portfolio management and limited consulting using primarily low-cost, no-load mutual funds and risk-based model portfolios.

Passive / index investing
user avatar

Fred S

Series 65

Philadelphia, PA

Prudent Management Associates

Fred Snitzer is a financial advisor with Prudent Management Associates in Philadelphia, PA, holding a Series 65 designation and 23 years of industry experience. He has been with Prudent Management Associates since 2002, where he is part of a six-advisor team. Prudent Management Associates serves high-net-worth individuals and institutional clients such as corporate pension and profit-sharing plans, charitable institutions, foundations, and endowments. The firm provides discretionary portfolio management and limited consulting services, managing approximately $1.14 billion across about 216 client relationships, and employs a portfolio construction approach based on low-cost mutual funds, proprietary quantitative models, and discretionary oversight by an Investment Committee.

Passive / index investing
View complete list of advisors at this firm
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