Prudent Prospera Planning, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Prudent Prospera Planning, Inc. provides financial planning and related advisory services to individuals, high net worth individuals, corporations and other business entities, producing written financial plans that address retirement, tax, estate, insurance and cash‑management issues. The firm does not directly manage client assets; instead it recommends and monitors independent third‑party investment advisers for portfolio management.
The firm’s advice is grounded in asset allocation and an analysis of clients’ goals, risk tolerance and financial circumstances, and it uses third‑party advisers to implement investment strategies after due diligence on registration, fees, reputation and reporting capabilities. Portfolio implementation, trade execution and custody are handled by the recommended advisers while Prudent Prospera conducts periodic monitoring and annual client reviews.
Notable distinctions include the principal’s status as a licensed insurance agent who devotes substantial time to insurance services and may receive commissions on recommended insurance products, a disclosed conflict of interest the firm addresses in its brochure. The firm also operates as a solicitor for third‑party investment advisers—sharing a portion of those advisers’ management fees and disclosing those arrangements to clients—rather than providing direct discretionary management, and it describes procedures intended to mitigate the resulting conflicts.
Client services
Expertise
Fee options
Fixed financial planning fee ranges from $1,000 to $5,000 (negotiable)
Commission from insurance products if purchased through representative; solicitor fees from third party investment advisers up to 50% of their management fee
$250 per hour (negotiable)
Fee-only: Financial Planning Services: $250 per hour (hourly rate negotiable); Fixed fee ranges from $1,000 to $5,000 (negotiable)
Main office
See office5506 Sunol Blvd, Suite 205
Pleasanton CA 94566
Advisors at this office
1
Offices (2)
Most active in
Arizona · California · Louisiana · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Jonathan I
Series 63, Series 65
Tuscon, AZ
Prudent Prospera Planning, Inc.
Jonathan Illig is a financial advisor with Prudent Prospera Planning, Inc. in Tucson, AZ, holding Series 63 and Series 65 licenses and 12 years of industry experience. His career includes roles at ARP Advisors, LLC and Gebhardt Group, Inc., alongside ongoing insurance sales and consulting through Advanced Retirement Planning, LLC. Prudent Prospera Planning, Inc. provides financial planning and advisory services to individuals, high net worth clients, corporations, and business entities by producing comprehensive written financial plans. The firm does not manage client assets directly but recommends and monitors independent third-party investment advisers, focusing on asset allocation and clients’ financial goals, risk tolerance, and circumstances.
Atul D
CFP®, Series 63, Series 65, Series 66
Pleasanton, CA
Prudent Prospera Planning, Inc.
Atul Dubal is a financial advisor with Prudent Prospera Planning, Inc. in Pleasanton, CA, holding the CFP® designation and several securities licenses with 21 years of industry experience. He has been with Prudent Prospera Planning since 2015 and also operates as a licensed insurance agent through SaveOnTerms.com. Additionally, he spends time on tax planning activities in collaboration with CPA firms. Prudent Prospera Planning serves individuals, high-net-worth clients, and business entities by providing comprehensive financial and tax planning, insurance recommendations, and coordinating with independent third-party investment advisers. The firm emphasizes tailored asset-allocation strategies and ongoing client reviews while acting as a solicitor rather than directly managing client assets.
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