Purpose Financial Planning LLC

Purpose Financial Planning serves individual and institutional clients, including high-net-worth individuals and businesses, and provides portfolio management and comprehensive financial planning services. The firm manages client assets and prepares written financial plans and project-based planning on a fixed-fee basis, and it works with clients on retirement, tax, insurance, estate, and college-planning matters.

The firm employs both passive and active management, builds policy-driven asset allocations, and implements portfolios using ETFs, mutual funds, and individual equities while monitoring macroeconomic indicators and market valuations. Techniques cited in the brochure include fundamental, technical, and cyclical analysis, periodic rebalancing, and consultation with outside economists and portfolio managers to inform security selection and asset-class comparisons.

What is noteworthy about this small, state-registered advisory firm is that it sponsors a wrap-fee program, an arrangement relatively uncommon among peers, and that its adviser is licensed to offer life, disability, long‑term care insurance and annuities and may receive commissions for those products. The firm also provides an annual plan update for managed clients and participates in institutional custodian programs, which are disclosed in the brochure and can affect how services and third‑party benefits are delivered.