Simi Valley, CA Office

The firm serves individual and high‑net‑worth clients, as well as small businesses and retirement plan sponsors, providing financial planning, financial coaching, investment consultation, portfolio management, and periodic educational workshops. It offers both broad-based and modular planning engagements and can coordinate implementation through institutional third‑party investment managers when appropriate.

Its investment approach emphasizes diversification and a buy‑and‑hold framework informed by fundamental, technical and cyclical analysis, typically using mutual funds, ETFs, individual equities and fixed‑income instruments. Portfolio management is delivered primarily on a non‑discretionary basis, with written investment guidelines and client approval required for trades and rebalancing; the firm also recommends and monitors third‑party managers where discretionary authority is needed.

Distinctive for a firm of its scale, the adviser reports all assets under management as non‑discretionary and its principal undertakes multiple operational and compliance roles, leading to direct, hands‑on client interaction. The firm also offers a structured financial coaching subscription (scheduled meetings plus ongoing email support), complimentary educational seminars, and limited‑scope, non‑discretionary retirement plan services, a mix of offerings that is less common among similarly sized peers.