Lindon, UT Office

Team
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R.O.I.

Supported

Firm-wide stats for R.O.I.

Total advisors

3

Across 2 offices

Clients per advisor

55 Typical

Avg AUM per client

$537,791 Low

HNW client ratio

23% Typical

About

R.O.I. primarily serves individual clients and couples, managing roughly $97 million across about 160 client relationships and offering active investment management, comprehensive financial planning, active retirement planning, and ongoing client communications such as a monthly “Taking Care of You” newsletter. Clients with $50,000 or more in assets under management receive the full suite of services; smaller accounts receive core investment management and limited reporting.

The firm manages accounts on a discretionary basis using model allocations that range from Ultra Aggressive to Protective, a proprietary Best Funds List, tactical asset allocation, regular rebalancing, and tax‑aware loss harvesting. R.O.I. executes through Fidelity’s Investment Adviser Network and explicitly incorporates independent mutual fund rating software and external financial publications into its process for identifying top‑quartile funds for client portfolios.

Distinctive features include a family‑managed, committee delivery model in which multiple supervised persons participate in client work and meetings, and an emphasis on direct client access and communications. The ADV also documents client‑facing marketing elements — including referral credits, regular newsletters, use of client perspectives in marketing materials, and the firm’s reliance on third‑party ratings and research to support its Best Funds List — practices that are less common among similar small advisory teams.

Based on R.O.I.

Expertise

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management

Based on R.O.I.

Demographic focus

Mid-Career Professionals Approaching retirement

Based on R.O.I.

Location

Lindon UT

Advisors at this office

2

Advisors at this office

user avatar

Benjamin O

CFP®

Lindon, UT

R.O.I.

Benjamin Olson is a CFP® professional with 17 years of industry experience. He has been with R.O.I. since 2005, where he serves as one of two advisors at the firm. R.O.I. is a family-managed advisory firm based in Lindon, UT, serving individual clients and couples across a range of wealth levels. The firm offers active investment management and comprehensive financial planning, utilizing a proprietary Best Funds List updated monthly and a hands-on approach that includes individualized quarterly reporting and regular client communications.

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management Mid-Career Professionals Approaching retirement
user avatar

Joseph O

CFP®

Lindon, UT

R.O.I.

Joseph Olson is a CFP® professional with 17 years of industry experience. He has been with R.O.I., a family-managed advisory firm in Lindon, UT, since 2003. R.O.I. serves individual clients and couples, including both high-net-worth and non‑HNW households, offering active investment management, comprehensive financial planning, and retirement planning. The firm manages client accounts on a discretionary basis using Fidelity’s Investment Adviser Network, focusing on no-load mutual funds and ETFs selected through a proprietary Best Funds List updated monthly with independent mutual-fund ratings.

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management Mid-Career Professionals Approaching retirement
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