Redefine Financial

Redefine Financial is an independent, single‑advisor registered investment adviser serving individuals and families and a smaller number of pension and profit‑sharing plans, managing roughly $37.8 million for about 90 clients. The firm provides discretionary portfolio management (including access to SEI-managed account solutions and SEI mutual fund model programs), financial planning and consulting, ERISA plan advisory services, and public and employer educational seminars and workshops.

Portfolios are managed on a discretionary basis using SEI’s platform and, when applicable, third‑party sub‑advisors and overlay managers; the firm tailors strategies to client goals with a mix of fundamental, technical and goals‑based analysis, periodic rebalancing, and quarterly reviews. Clients can impose investment restrictions and the firm documents objectives and designs strategies around cash‑flow, tax management, and retirement goals.

Distinctive features include formal pension consulting capabilities—offering both limited‑scope ERISA 3(21) advice and discretionary 3(38) investment manager services—and a program of fee‑based seminars and employer workshops, which is less common among solo independent advisors. The firm’s principal also operates an affiliated insurance practice and other outside consulting activities, which the brochure discloses as potential conflicts of interest and addresses through disclosure and fiduciary procedures.