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Redwood Coast Financial Partners

Updated today

Client AUM

$146,650,380

Clients

987

Advisors

2

of 4 employees

About

Redwood Coast Financial Partners provides ongoing portfolio management to individuals (including high‑net‑worth individuals), pension and profit‑sharing plans, and corporations. The firm creates an Investment Policy Statement for each client and manages portfolios composed primarily of mutual funds, ETFs (including precious‑metal ETFs), equities, fixed income and options, and it also sponsors a wrap‑fee program that it manages under the same policies as its non‑wrap accounts.

RCFP states its investment approach is grounded in modern portfolio theory and long‑term trading, with documented risk tolerance and time horizon used to guide recommendations and at least monthly account reviews performed by firm leadership. Clients receive quarterly account reporting through the custodian, and the firm reports that nearly all of its reported assets are managed on a non‑discretionary basis, meaning clients generally retain authority over trade decisions.

Noteworthy features include an unusually high client load relative to its two‑advisor structure (roughly 987 clients total), sponsorship of a wrap fee program, and the firm’s entire reported AUM classified as non‑discretionary, all of which are atypical for similarly supported firms. The brochure also discloses that the firm requires use of Charles Schwab Advisor Services for custody, does not aggregate client trades, and that a firm principal is separately licensed to sell insurance products — a disclosed potential conflict of interest.

Client services

Financial planning Portfolio management Newsletters or periodicals

Expertise

Passive / index investing

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Fee options

Percentage

$0 - $250,000: 2.00% $250,001 - $1,000,000: 1.50% $1,000,001+: 1.00%

Main office

923 3rd Street

Eureka CA 95501

Advisors at this office

2

Most active in

Arizona · California · Nevada · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nicholas B

ChFC®, Series 66

Eureka, CA

Redwood Coast Financial Partners

Nicholas Bertell is a ChFC®-designated financial advisor at Redwood Coast Financial Partners with 19 years of industry experience. He has worked at firms including Morgan Stanley and Cetera Advisor Networks. Bertell is also a member and ritual leader of the Humboldt Masonic Lodge, where he participates in community volunteer work and social event planning. Redwood Coast Financial Partners provides portfolio management services to individuals, pension plans, and corporations, emphasizing modern portfolio theory and long-term trading. The firm manages primarily non-discretionary accounts using diversified investments and maintains a high client load relative to its two-advisor structure.

Passive / index investing
user avatar

John H

Series 63, Series 65

Eureka, CA

Redwood Coast Financial Partners

John Hudson is a financial advisor at Redwood Coast Financial Partners in Eureka, CA, with 10 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Cetera Advisor Networks LLC and Summit Brokerage Service, Inc. Outside of his advisory role, Hudson is an editor and player of the Geckos and Grottos DND podcast. Redwood Coast Financial Partners provides ongoing portfolio management to individuals, pension and profit-sharing plans, and corporations, using an investment approach based on modern portfolio theory and long-term trading. The firm manages portfolios primarily consisting of mutual funds, ETFs, equities, fixed income, and options, and sponsors a wrap-fee program while conducting regular account reviews.

Passive / index investing
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