Reed Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Reed Financial is a small independent advisory firm that serves individuals, high-net-worth clients and business entities. It provides discretionary asset management and ongoing financial planning, and also offers ERISA plan services for qualified retirement plans (including 401(k), 403(b), pension, cash balance and deferred compensation plans) and may act as a limited-scope 3(21) fiduciary.
The firm constructs portfolios tailored to each client’s goals, time horizon and risk tolerance using a mix of fundamental, technical, charting and cyclical analysis, and it may engage sub-advisors to manage all or part of client assets under Reed Financial’s discretionary authority. Fees are charged as a percentage of assets under management and the firm provides ongoing monitoring, reporting and periodic reviews with no stated account minimum.
Compared with peers, Reed Financial’s pension consulting and ERISA 3(21) services are notable, since only a minority of similar solo independent advisers offer formal retirement-plan consulting, IPS development, plan monitoring and participant education. The firm is a solo practitioner managing roughly $20.6 million for a small client base, and the adviser discloses significant outside business activities as an insurance producer (about 30% of time) and a commercial lending broker (about 35% of time), which may lead to customary separate compensation.
Client services
Expertise
Fee options
ERISA Plan Services fees may be charged as a flat fee or a percentage not exceeding 1%; negotiable.
$0 - $500,000: 1.50% annually $500,001 - $1,000,000: 1.25% annually $1,000,001 - $1,500,000: 1.10% annually $1,500,001 - $5,000,000: 1.00% annually $5,000,001+: Negotiable
Commissions received from insurance products sold by Steven Reed as an insurance agent separate from advisory fees.
Main office
Urbandale IA
Advisors at this office
1
Most active in
Iowa
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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