Reliance Investing, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
RELiANCE Investing provides discretionary, fee-based portfolio management, retirement planning and pension consulting to individuals, plan sponsors, trusts and similar clients. The firm emphasizes coordinated retirement advice and ongoing portfolio monitoring for individual clients and plan sponsors, and it accepts clients without a firm minimum account size.
The firm pursues diversified, systematic portfolios across global equities and fixed income with periodic rebalancing and active monitoring; investment recommendations can include mutual funds, ETFs, individual securities and, when suitable, higher‑risk instruments such as leveraged ETFs, options, non‑traded REITs and private placements. RELiANCE typically manages accounts on a discretionary basis but also offers nondiscretionary advice and implementation support, including coordination with custodians and recordkeepers.
Distinctive features include that several investment advisor representatives are also licensed insurance agents and may transact insurance outside advisory services, a practice the firm discloses and manages as a potential conflict of interest, and the firm’s client base is primarily non‑high‑net‑worth individuals rather than an affluent cohort. The brochure also discloses past disciplinary or legal matters involving principals, and the firm operates as a small team managing a modest asset base for roughly 147 clients.
Client services
Expertise
Fee options
$0+: Up to 2% annually (negotiated case-by-case) $0+: Up to 1% annually for Pension Consulting (negotiated case-by-case)
Insurance commissions earned by some Investment Advisor Representatives for insurance products, separate from advisory fees
Fee-only: Fee-only discretionary portfolio management services; fees based on percentage of AUM
Main office
See office500 Capitol Mall, 2350
Sacramento CA 95814
Advisors at this office
1
Offices (3)
Most active in
California · Utah · Washington
Also doing business as
Reliance Investing · Reliance Investing, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Michael S
Series 63, Series 65
Sacramento, CA
Reliance Investing, Inc.
Michael Steele is a financial advisor at Reliance Investing, Inc. with 12 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at firms including Investment Only Annuities, LLC, Steele Asset Management, Signator Financial Services, Raymond James Financial, and Morgan Stanley. Reliance Investing provides discretionary, fee-based portfolio management, retirement planning, and pension consulting primarily to individuals, plan sponsors, and trusts. The firm focuses on diversified, systematic portfolios with active monitoring and serves mostly non-high-net-worth clients without a firm minimum account size.
Robert C
Series 63, Series 65
San Diego, CA
Reliance Investing, Inc.
Robert Cenko is a financial advisor at Reliance Investing, Inc. with 21 years of industry experience. He has worked at Reliance Investing since 2018 and previously spent time at Sterling Global Strategies and Northwestern Wealth Management. Mr. Cenko is also an insurance agent involved in insurance activities approximately 20% of the time. Reliance Investing provides discretionary, fee-based portfolio management, retirement planning, and pension consulting to individuals, plan sponsors, trusts, and similar clients. The firm emphasizes diversified, systematic portfolios with ongoing monitoring and serves primarily non-high-net-worth individuals without a firm minimum account size.
Joseph N
Series 63, Series 65, Series 66
Sandy, UT
Reliance Investing, Inc.
Joseph Ney is an investment advisor with Reliance Investing, Inc. in Sandy, Utah, holding Series 63, 65, and 66 licenses and bringing 24 years of industry experience. He has worked at several firms, including NEY Wealth Management and VSR Financial Services, and is in the process of transitioning his business to Ney Wealth Management, Inc. Reliance Investing, Inc. offers discretionary, fee-based portfolio management, retirement planning, and pension consulting mainly to individuals, plan sponsors, and trusts, utilizing diversified, systematic portfolios across global equities and fixed income with active monitoring and periodic rebalancing.
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