Rich Michaels Investments, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides investment management primarily to individual and high‑net‑worth clients, overseeing roughly $9.3 million across about 41 client accounts. Services emphasize portfolio construction, asset allocation, monitoring and ongoing recommendations, and the firm does not maintain custody of client assets.
Advice is delivered on a non‑discretionary basis: the firm develops portfolio designs and reallocations but implements transactions only with client approval. The investment process uses computer models alongside fundamental and technical analysis and modern portfolio theory to place clients into one of six targeted model portfolios, with periodic rebalancing and reviews as agreed with clients.
Noteworthy aspects disclosed in the brochure include an insurance affiliation: the adviser is a licensed insurance producer offering fixed, life/health and long‑term care products through Crump‑Time Life, Inc., an activity the firm estimates uses under 10% of the representative’s time and may generate commission income (with disclosure and a stated policy that insurance purchases are not required to receive advisory services). The firm’s predominant use of non‑discretionary management is also atypical among independent peers, and the brochure notes it does not accept performance‑based fees, does not sponsor wrap programs, and does not vote client proxies.
Client services
Expertise
Fee options
In limited cases, ongoing advice on accounts held away from primary custodian for a separate flat monthly fee as described in client agreement
$0 - $250,000: 1.25% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.25% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.75% $10,000,001+: 0.65%
Fee-only: Standard fee based on tiered AUM schedule; in limited cases may have reduced or flat fees as disclosed in client agreement
Main office
Potterville MI
Advisors at this office
1
Most active in
Michigan
Also doing business as
Rich Michaels Investments · Rich Michaels Investments, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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