Elmhurst, IL Office

RiverFront provides investment management to a mix of individual investors, trusts, pension and profit‑sharing plans, charitable organizations, and corporations, delivering model asset‑allocation portfolios through wrap‑fee programs and bespoke Custom Portfolio Solutions. The firm also has experience managing investment company assets, having served as sub‑adviser to several ETFs and a mutual fund (for example, RFDA, RFCI and RIGS and certain First Trust RiverFront ETFs) and recently transitioned those sub‑advisory relationships to ALPS Advisors.

The firm’s investment approach combines its Price Matters® valuation framework with tactical asset allocation, security selection across global fixed income, U.S. and international equities, and ongoing risk management intended to marry value and momentum. RiverFront implements strategies through SMAs, UMAs and model delivery platforms (including integration with 55ip), makes substantial use of ETPs, and may employ options and tax‑management overlays in its Custom Portfolio Solutions.

RiverFront is primarily associate‑owned with minority ownership by Baird Financial Corporation and discloses operational affiliations, including a minority interest in GAMMA Investing and contractual relationships with sponsor firms and third‑party platforms that affect model delivery. The ADV also documents recent material changes — notably resignations as sub‑adviser to multiple funds and the closure of its RiverShares models — and the brochure does not describe a dedicated high‑net‑worth financial planning practice or the routine use of fixed‑fee advisory arrangements.