Cookeville, TN Office

Team
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Robert Baird & Co. logo

Robert Baird & Co.

Institution

Firm-wide stats for Robert Baird & Co.

Total advisors

2,633

Across 300 offices

Clients per advisor

90 Typical

Avg AUM per client

$713,008 Very High

HNW client ratio

35% Very High

About

The DDK Group is a team within Robert W. Baird & Co.’s Private Wealth Management department that serves individuals (including high net worth clients), corporate and business clients, pensions and profit‑sharing plans, and charitable organizations. The firm’s March 2026 Brochure describes a range of services including financial planning and consulting, discretionary and non‑discretionary portfolio management, separately managed account programs (DDK Recommended Managers, Baird SMA Network, Dual Contract), wrap programs, and custody and brokerage services.

Baird’s advisory work is delivered through a mix of manager‑traded and model‑traded SMA strategies, overlay management, tax‑management and direct‑indexing capabilities, and unified fee arrangements that separate advice and portfolio fees. The Brochure describes ongoing manager selection and monitoring by home‑office investment professionals, and notes the use of internal research and tools — including disclosures about the use of artificial intelligence — in formulating client advice.

Compared with many large peers, Baird highlights a number of distinctive features: it reported approximately $394 billion in regulatory assets under management as of December 31, 2025 and its Brochure discloses recent strategic minority investments and partnerships (for example in Reinhart Partners and Sagard affiliates) that create affiliations the firm may recommend. The Brochure also indicates the firm provides municipal advisory services — an activity that is relatively uncommon among large institutional advisers — and discloses other structural details (such as its broker‑dealer affiliation, cash sweep arrangements and trust alliances) that clients should consider when evaluating potential conflicts and service options.

Based on Robert Baird & Co.

Expertise

Wealth management Tax-loss harvesting

Based on Robert Baird & Co.

Occupation focus

Retired Founder/Business Owner

Based on Robert Baird & Co.

Location

901 Neal Street, Suite 201

Cookeville TN 38501

Advisors at this office

5

Advisors at this office

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John B

Series 63, Series 65

Cookeville, TN

Robert Baird & Co.

John Boots is a financial advisor with Robert W. Baird & Co., holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He worked at UBS Financial Services for 21 years before joining Robert W. Baird & Co. in 2021. Outside of his advisory role, he has served on the board of the Cookeville Regional Medical Center Foundation and is a board member of Upper Cumberland Habitat for Humanity. He is part of the DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which provides tailored financial planning and portfolio management services to individuals, families, institutions, and charitable organizations using a combination of in-house and third-party managers.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Lawrence T

Series 63, Series 65

Cookeville, TN

Robert Baird & Co.

Lawrence Taylor is a financial advisor with Robert W. Baird & Co. in Cookeville, TN, holding Series 63 and Series 65 credentials and bringing 43 years of industry experience. He previously worked at UBS Financial Services for 21 years before joining Baird in 2021. Outside of his advisory role, he owns and operates TaylorMade Signs Inc., a sign-making business. He is part of the DDK Group at Robert W. Baird, which serves individuals, families, pensions, corporations, and institutional clients with tailored financial planning and portfolio management services. The group offers a range of strategies including discretionary management, separately managed accounts, and overlays, and also provides municipal advisory and public finance services.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Paul R

Series 66

Cookeville, TN

Robert Baird & Co.

Paul Ramsey Jr. is a financial advisor with Robert Baird & Co., holding a Series 66 designation and three years of industry experience. He has been with Baird’s Willowpointe Group since 2023. Outside of his advisory role, he is the owner of C-Fold, Inc., operating Xpress Lube since 1994. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing both in-house and third-party managers to implement a variety of investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Amy R

Series 63, Series 66

Cookeville, TN

Robert Baird & Co.

Amy Ray is a financial advisor with Robert W. Baird & Co. who holds Series 63 and Series 66 licenses and has 27 years of industry experience. She worked at UBS Financial Services for 21 years before joining Baird in 2021. Amy is part of The DDK Group within Baird’s Private Wealth Management department, which serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm provides a range of services including financial planning, discretionary and non-discretionary portfolio management, and custody and brokerage services, supported by ongoing manager selection, internal research, and the use of advanced tools including artificial intelligence.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Rachel D

Series 66

Cookeville, TN

Robert Baird & Co.

Rachel Dalton is a financial advisor with Robert W. Baird & Co. who holds a Series 66 designation and has 15 years of industry experience. She worked at UBS Financial Services from 2010 to 2021 before joining Robert W. Baird in 2021. She is part of The DDK Group, a team within Robert W. Baird’s Private Wealth Management practice that advises individuals, families, pensions, corporations, and institutional clients. The group offers a range of consulting and portfolio services, tailoring advice to client goals and risk tolerances through a combination of in-house and third-party managers, covering traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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