Rock Financial Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Rock Financial Planning provides discretionary portfolio management and a range of financial planning services to individuals, high‑net‑worth individuals, and small businesses. Services include project‑based, hourly, and ongoing subscription planning as well as tailored investment management based on client investment policy statements.
The firm emphasizes passive portfolio construction using index mutual funds and ETFs while also employing fundamental and technical analysis to inform asset allocation and sector decisions. It operates with discretionary trading authority, conducts quarterly reviews of accounts, and offers an annual service calendar and monitoring for clients who subscribe to ongoing planning.
Noteworthy aspects include the firm’s small, solo‑practitioner model—about $1.41 million in reported AUM across seven client accounts and a typical $100,000 account minimum—and its fee‑only compensation structure. Rock Financial Planning requires clients to use specified custodians (Schwab or Altruist), may assign portfolios from Altruist’s Model Marketplace, discloses receipt of soft‑dollar benefits from TD Ameritrade, and does not provide written investment reports to managed‑account clients.
Client services
Expertise
Fee options
Fixed fees ranging from $1,000 to $14,000 for project based financial planning; upfront charge up to $3,000 for ongoing financial planning
$0 - $1,000,000: 1.00% $1,000,001+: 0.75%
$325.00 per hour
Ongoing financial planning monthly fee ranging from $150 to $1,500 per month
Account minimum: $100,000 Fee-only: Project based fixed fee between $1,000 and $14,000 depending on complexity and scope; Hourly fee at $325 per hour; Ongoing financial planning monthly fee $150-$1,500 depending on complexity
Main office
Arvada CO
Advisors at this office
1
Most active in
Colorado
Also doing business as
Rock Financial Planning · Rock Financial Planning LLC · Rock Planning
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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