Rock Financial Planning, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Rock Financial Planning, LLC provides fee-only, comprehensive financial planning and related investment advisory services primarily for individuals and families, with case-by-case work for business owners and other professionals. Engagement options include ongoing planning-centric advisory relationships, integrated investment management, and limited-scope hourly consulting.
The firm follows a long-term, passive investment philosophy that emphasizes asset allocation, diversification, and use of low-cost, tax-efficient pooled vehicles such as ETFs and other liquid securities. It may serve as a discretionary portfolio manager within integrated planning relationships and, in limited circumstances, evaluate private or less-liquid alternative investments within a client’s broader plan while not operating as a private fund adviser.
Noteworthy for a newly formed adviser that has not yet commenced operations, the firm offers multiple billing structures—asset-based management, fixed annual flat fees for planning, and hourly advisory consulting—rather than a single fee model. The firm is fee-only with no commission-based affiliations, typically recommends qualified custodians for account custody and execution, and conducts at least biannual account and plan reviews performed by its sole planner.
Client services
Expertise
Occupation focus
Fee options
Fixed annual flat fees starting at $5,000 for ongoing comprehensive financial planning services
$0 - $1,000,000: 1.00% $1,000,001 - $2,999,999: 0.80% $3,000,000 - $4,999,999: 0.70% $5,000,000+: 0.60%
$200 per hour with a minimum engagement of five hours
Account minimum: $500,000 Minimum fee: $5,000 annual minimum fee for ongoing engagements Fee-only: Fee-only advisor, compensated solely by fees paid directly by clients; no commissions or third-party compensation
Main office
Wilmington NC
Advisors at this office
1
Most active in
North Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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