Rockway Wealth Partners
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Rockway Wealth Partners provides financial planning, portfolio management and wealth management services to individual clients (including high-net-worth individuals) and to retirement plan sponsors and participants. The firm offers ongoing advisory relationships, financial planning and a Qualified Retirement Plan program in addition to operating a proprietary wealth management wrap fee program.
The firm typically manages accounts on a discretionary, asset-allocation basis, using both Rockway-designed Strategic Wealth Management portfolios and model portfolios available through LPL’s research platform, with periodic rebalancing and continuous advice. Rockway also integrates held-away accounts into its advice process through a technology relationship with Pontera, allowing aggregation and analysis of external retirement plan and participant accounts.
What distinguishes Rockway from many peers is that it sponsors its own wrap fee program and names its advisory representatives as the program’s portfolio manager — a setup fewer team firms maintain. The firm manages roughly $26.6 million in discretionary assets with a four-advisor team serving about 100 clients, emphasizes retirement-plan expertise (staff hold plan-focused credentials) and discloses it is not serving as an ERISA Section 3(38) investment manager fiduciary for plan assets.
Client services
Expertise
Occupation focus
Fee options
Fixed fees up to $20,000 for financial planning and consulting; up to $50,000 for qualified retirement plan program
IARs may earn commissions from selling insurance products separately as licensed insurance agents
Up to $250/hour for financial planning and consulting; up to $500/hour for qualified retirement plan consulting
Minimum fee: Qualified Retirement Plan Program minimum fee of $10,000 (negotiable) Fee-only: Hourly fees up to $250/hour for financial planning and consulting; up to $500/hour for qualified retirement plan consulting
Main office
15214 Ridgemont Drive
Urbandale IA 50323
Advisors at this office
4
Most active in
Iowa · Missouri
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Brian T
Series 63, Series 65
Urbandale, IA
Rockway Wealth Partners
Brian Thompson is a financial advisor at Rockway Wealth Partners with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with firms including Wealth Advisors of Iowa, VisionPoint Advisory Group, and LPL Financial LLC. Thompson also serves in the Iowa Air National Guard. Rockway Wealth Partners is a state-registered investment adviser serving individuals, retirement plans, corporations, and trusts. The firm manages approximately $25.1 million in discretionary assets and offers portfolio management, financial planning, and retirement plan advisory services, utilizing proprietary model portfolios and LPL Research–designed strategies.
Jayden M
CFP®, Series 63
Urbandale, IA
Rockway Wealth Partners
Jayden Moore is a CFP® professional with six years of industry experience, currently serving as an advisor at Rockway Wealth Partners. Before joining Rockway in 2025, he worked with Northwestern Mutual in various capacities from 2020 to 2025 and had earlier roles at Mass Mutual in 2019. Outside of his advisory work, Moore is the president of Cedar Valley Young Professionals, a nonprofit organization based in Waterloo, Iowa. Rockway Wealth Partners is a state-registered investment adviser managing approximately $25.1 million in discretionary assets across around 90 client relationships. The firm offers financial planning, portfolio management, and qualified retirement plan advisory services, utilizing its own model portfolios alongside LPL Research–designed strategies and providing specialized retirement-plan services.
James S
Series 65
Urbandale, IA
Rockway Wealth Partners
James Strege is a financial advisor at Rockway Wealth Partners with a Series 65 designation and one year of industry experience. Prior to joining Rockway Wealth Partners in 2025, he held various roles in the food service and media industries, including positions at Iowa State Daily and several restaurants. Rockway Wealth Partners is a state-registered investment adviser serving individuals, retirement plans, corporations, trusts, and other entities. The firm provides financial planning, portfolio management, and qualified retirement plan advisory services, managing approximately $25.1 million in discretionary assets across about 90 client relationships.
Kevin M
Series 63, Series 65
Urbandale, IA
Rockway Wealth Partners
Kevin Mcguire is a financial advisor at Rockway Wealth Partners with three years of industry experience. He holds Series 63 and Series 65 licenses. Outside of his advisory role, he is president of M3 Marketing Inc., a commercial printing business he founded in 2018. Rockway Wealth Partners provides financial planning, portfolio management, and wealth management services to individual clients and retirement plan sponsors. The firm manages accounts primarily on a discretionary, asset-allocation basis and sponsors its own wrap fee program, overseeing approximately $26.6 million in discretionary assets.
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