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Rogan & Associates

Updated today

Client AUM

$709,235,647

Clients

1,481

Advisors

8

of 14 employees

About

Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses, serving both non‑high‑net‑worth and high‑net‑worth clients. The firm manages approximately $709.6 million on a discretionary basis and typically charges asset‑based (percentage‑of‑AUM) advisory fees while offering access to third‑party managers and a firm‑sponsored wrap fee program.

The firm follows a primarily long‑term, asset‑allocation and diversification‑focused approach, tailoring portfolios to each client's objectives, risk tolerance, and planning information and using mutual funds, ETFs, UITs, individual securities, and insurance products where appropriate. R&A conducts formal account reviews at least annually, monitors portfolios for changes in circumstances, and may recommend transitioning legacy brokerage products to advisory accounts or recommending unaffiliated managers when suitable.

Several aspects distinguish R&A from many team firms: it is a licensed insurance agency and some Planners may receive commissions or revenue‑sharing for insurance and certain product relationships (the firm generally does not charge an advisory fee on insurance products for which it receives compensation). The firm also sponsors a wrap fee program, retains planners who service legacy non‑advisory brokerage products, recently withdrew its broker‑dealer registration to operate solely as an investment adviser, and discloses specific conflict‑mitigation steps such as prohibiting client investment in a mutual fund family associated with firm leadership.

Client services

Financial planning Portfolio management

Expertise

Life insurance needs analysis Annuities Debt management

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Fee options

Percentage

Up to 2.25% per year, negotiable depending on assets, complexity, and other factors

Commissions

Commissions may be received from insurance products recommended, including non-variable insurance products.

Project-based

Hourly charges reported in SEC Part 1; specific amounts not detailed in brochure.

Other

Account minimum: $10,000

Main office

200 9th Avenue North, Suite 100

Safety Harbor FL 34695

Advisors at this office

8

Most active in

Arizona · California · Florida · Georgia · Indiana · Louisiana · Michigan · Nebraska · New Hampshire · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Also doing business as

Ads Distributors, Inc. · Rogan & Associates · Rogan & Associates, Inc. · Rogan And Associates Financial Planners · Rogan, Rosenberg & Associates, Inc. · Rogan, Rosenberg, & Associates, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Harrison M

Series 63, Series 65

Safety Harbor, FL

Rogan & Associates

Harrison Moore is a financial advisor with Rogan & Associates in Safety Harbor, FL, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. His prior work includes positions at Harwood Advisory Group, LLC and American Family Legacy Group, LLC. He currently serves as a financial planner at Rogan & Associates. Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses, serving both non‑high‑net‑worth and high‑net‑worth clients. The firm employs a long-term, asset allocation and diversification-focused approach, tailoring portfolios to client objectives and risk tolerance.

Life insurance needs analysis Annuities Debt management
user avatar

Jason W

CFP®, Series 63, Series 66

Safety Harbor, FL

Rogan & Associates

Jason White is a CFP® with 28 years of industry experience, currently serving at Rogan & Associates since 2003 and also affiliated with J.W. Cole Financial, Inc. He holds Series 63 and Series 66 licenses. Outside of his advisory role, he acts as a non-public arbitrator for FINRA dispute resolutions. Rogan & Associates advises individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm follows a generally conservative, long-term investment approach focused on diversification and tailors allocations to client goals, employing both discretionary and non-discretionary management alongside unaffiliated third-party managers when appropriate.

Life insurance needs analysis Annuities Debt management
user avatar

Adam L

Series 66

Safety Harbor, FL

Rogan & Associates

Adam Lucke is a financial advisor at Rogan & Associates with 13 years of industry experience. He holds the Series 66 designation and has been with Rogan & Associates since 2012, also working at J.W. Cole Financial, Inc. since 2025. Rogan & Associates serves individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses with discretionary portfolio management and third-party managed accounts. The firm employs a conservative, long-term investment approach focused on diversification and tailored allocations, using both discretionary and non-discretionary management as well as third-party managers when appropriate.

Life insurance needs analysis Annuities Debt management
user avatar

Edwin F

Series 63, Series 66

Safety Harbor, FL

Rogan & Associates

Edwin Foss is a financial advisor with Rogan & Associates in Safety Harbor, FL, holding Series 63 and Series 66 designations and possessing 36 years of industry experience. He has been with Rogan & Associates since 2004. Rogan & Associates serves individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses by managing discretionary portfolios and offering third-party managed accounts. The firm employs a generally conservative, long-term investment approach focused on diversification and tailoring allocations to client goals and time horizons.

Life insurance needs analysis Annuities Debt management
user avatar

Joseph M

Series 63, Series 65

Safety Harbor, FL

Rogan & Associates

Joseph Minutolo is a financial advisor at Rogan & Associates with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Lincoln Financial Distributors Inc and J.W. Cole Financial, Inc. Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses. The firm employs a long-term, asset-allocation, and diversification-focused approach, tailoring portfolios to client objectives and risk tolerance while managing approximately $709.6 million in assets on a discretionary basis.

Life insurance needs analysis Annuities Debt management
user avatar

Blake K

Series 66

Safety Harbor, FL

Rogan & Associates

Blake Kennedy is a financial advisor at Rogan & Associates with seven years of industry experience. He holds a Series 66 designation and has worked at Rogan & Associates since 2018, following a prior role at The CSI Companies. Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses. The firm manages approximately $709.6 million on a discretionary basis and employs a long-term, asset-allocation approach tailored to clients' objectives and risk tolerance.

Life insurance needs analysis Annuities Debt management
user avatar

Michael R

Series 63

Safety Harbor, FL

Rogan & Associates

Michael Rogan is a financial advisor with Rogan & Associates in Safety Harbor, Florida, holding a Series 63 designation and over 40 years of industry experience. He has been with Rogan & Associates since 1997 and previously worked at J.W. Cole Financial, Inc. In addition to his advisory role, he is an investor in The Pub at Safety Harbor, a local business. Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses. The firm manages approximately $709.6 million on a discretionary basis and employs a long-term, asset-allocation and diversification-focused approach tailored to each client's objectives and risk tolerance.

Life insurance needs analysis Annuities Debt management
user avatar

Daniel H

Series 63, Series 65, Series 66

Safety Harbor, FL

Rogan & Associates

Daniel Huehn is a financial advisor at Rogan & Associates with 11 years of industry experience. He holds the Series 63, Series 65, and Series 66 designations and has been with Rogan & Associates since 2015. He also serves as a power of attorney, trustee, and executor for his father. Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses. The firm follows a long-term, asset-allocation and diversification-focused approach, tailoring portfolios to client objectives and risk tolerance while using a variety of investment vehicles and insurance products where appropriate.

Life insurance needs analysis Annuities Debt management
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