Rogers Financial Advisory Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Rogers Financial Advisory Group serves individual and business clients through a small advisory team, managing approximately $43 million across discretionary and nondiscretionary accounts. The firm offers portfolio management and comprehensive financial planning services, including modular planning options and management of variable annuity sub-accounts as part of client portfolios.
The firm’s investment approach emphasizes fundamental analysis and long-term buy-and-hold strategies, using risk-tolerance questionnaires and asset-allocation planning tools to construct portfolios. Rogers integrates third‑party model managers and platform tools (including SMA/UMA and model-portfolio programs) and provides both discretionary trading and limited non‑discretionary rebalancing depending on client agreements.
Notable distinctions in the brochure include the firm’s dual role as investment-adviser representatives who are also registered representatives of a broker‑dealer and are licensed to sell insurance products, a combination that the document identifies as a potential conflict of interest. The firm also uses third‑party wrap and platform programs and offers an annual modular planning subscription option, features that are less common among similarly sized advisors.
Client services
Expertise
Fee options
Flat fee for financial planning services ranges from $1,000 to $2,500.
Hourly fee for financial planning services ranges from $150 to $250 per hour.
Modular financial planning subscription fee is $500 annually.
Fee-only: Flat fee for financial planning ranges from $1,000 to $2,500; hourly fees from $150 to $250 per hour; modular financial planning fee is $500 annually.
Main office
7 Boyce Avenue
Greenville SC 29601
Advisors at this office
3
Most active in
South Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Jon R
Series 63
Greenville, SC
Rogers Financial Advisory Group, LLC
Jon Rogers is a financial advisor with Rogers Financial Advisory Group, LLC in Greenville, SC, holding a Series 63 designation and over 54 years of industry experience. He has been with Rogers Financial Advisory Group since 2004 and has worked with related firms since 1989. Outside of his advisory role, he is involved in teaching, consulting, and volunteer work through Rogers Financial Group, LLC, and owns a life and long-term care insurance business. Rogers Financial Advisory Group serves individuals, corporations, and other business entities with portfolio management and comprehensive financial planning. The firm emphasizes fundamental analysis and long-term investment strategies, using risk-tolerance assessments and asset allocation tools to create individualized portfolios.
Maxwell K
Series 66
Greenville, SC
Rogers Financial Advisory Group, LLC
Maxwell King is a financial advisor with Rogers Financial Advisory Group, LLC, holding a Series 66 designation and beginning his industry career in 2025. Prior to joining Rogers Financial Advisory Group and Osaic Wealth, he was self-employed performing contract work and held roles outside the financial industry. He is also licensed to sell life, long-term care, and fixed insurance products. Rogers Financial Advisory Group serves individuals, corporations, and business entities with portfolio management and comprehensive financial planning services. The firm emphasizes fundamental analysis and long-term investment strategies, using risk-tolerance assessments and asset allocation tools to create individualized portfolios.
David K
Series 63, Series 65
Greenville, SC
Rogers Financial Advisory Group, LLC
David King is a financial advisor with Rogers Financial Advisory Group, LLC in Greenville, SC, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has worked with Rogers Financial Advisory Group since 2004 and Rogers Financial Group since 2006, and has been associated with Osaic Wealth, Inc. (formerly Royal Alliance Associates, Inc.) since 1995. In addition to advisory roles, he provides tax preparation services for individuals. Rogers Financial Advisory Group serves individuals, corporations, and other business entities with portfolio management and comprehensive financial planning, integrating securities and non-securities elements of clients’ financial situations. The firm employs a fundamental analysis and long-term investment approach, utilizing risk-tolerance assessments and asset allocation tools to create individualized portfolios.
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