Rook Financial LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Rook Financial LLC is an independent, single-advisor registered investment adviser that provides financial planning, discretionary investment management, and retirement plan consulting to individuals and small-business plan sponsors. Its services include ongoing and project-based financial planning, implementation and management of diversified portfolios using mutual funds and ETFs, and non‑discretionary consulting to 401(k) plan sponsors with a third‑party discretionary manager for plan assets.
The firm’s investment approach emphasizes a long-term, risk‑based asset allocation with broad global diversification, low turnover, and attention to trading costs; accounts managed by the firm are typically reviewed on a quarterly basis. Financial planning is provided on a non‑discretionary basis, and planning engagements commonly address retirement projections, cash flow, college savings, and student‑loan repayment strategies.
Compared with many solo independent advisers, the firm’s reported client base does not include non‑high‑net‑worth retail individuals, suggesting a focus on clients with more substantial investable assets and on employer retirement plans. The principal also maintains state insurance licensure affiliated with Guardian and operates a separate student‑loan planning business (Grad Loan Advice®) that occupies a portion of his time; both activities are disclosed as potential conflicts of interest and are part of the firm’s service offerings.
Client services
Expertise
Occupation focus
Fee options
$0 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.75% $5,000,001+: Negotiable
Insurance product commissions earned by the principal owner as a licensed insurance agent
Project-Based Financial Planning Services: $450 per hour, billed in 15-minute increments
Account minimum: $500,000 Minimum fee: Ongoing Financial Planning Services: upfront $1,500 plus $1,250 quarterly in arrears Fee-only: Financial Planning Services: fixed fees and hourly charges
Main office
Oak Park IL
Advisors at this office
1
Most active in
California · Illinois · North Carolina · Texas
Disclosures
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Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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