Rooks Wealth Advisors, LLC

Rooks Wealth Advisors, LLC is a fee‑only registered investment adviser that manages approximately $60 million for about 57 clients, including individual and high‑net‑worth households as well as pension/401(k) plans, trusts, and other institutional clients. The firm provides discretionary and non‑discretionary portfolio management, financial planning, and pension consulting services, and makes use of householding when administering client relationships.

The firm builds customized portfolios using a KYC process that considers risk tolerance, tax status, cash‑flow needs, and investment goals, and coordinates with clients’ tax advisors and estate counsel as part of planning. Investment implementation and daily monitoring cover a broad set of strategies and instruments — asset allocation, income generation, long‑ and short‑term trading across stocks, bonds, mutual funds, ETFs (including leveraged ETFs), REITs, commodities, and private equity — and margin or prime brokerage is used only sparingly and with client authorization.

Notable distinctions include a March 2026 consent order with the Tennessee Division of Securities in which the firm agreed to 12 hours of continuing education and a $14,000 civil penalty related to pre‑registration client agreements and supervision deficiencies. The firm also maintains practices less common for small RIAs, such as linking custodial investment accounts to clients’ personal bank accounts (which under Tennessee rules has led to the firm undergoing annual CPA balance‑sheet audits), offering ERISA 3(21)/3(38) pension advisory services, and executing prime brokerage and bond cross‑sales when appropriate.