Chicago, IL Office

Root Financial Partners provides investment management and comprehensive financial planning to a mix of individual clients (including high‑net‑worth households), trusts, estates, small businesses, and select retirement-plan relationships. The firm also offers educational programming and seminars, and makes available online academies for self-directed financial education that are billed separately from advisory engagements.

Root’s baseline investment approach favors broadly diversified, passive allocations using index funds and ETFs, with portfolios tailored to each client’s objectives, risk tolerance, and tax considerations. Where appropriate and authorized, the firm recommends and oversees unaffiliated sub‑advisers and separately managed account strategies, and may implement more specialized techniques — including long/short strategies, derivatives, or structured positions — for clients with suitable objectives and complexity.

Several features in Root’s disclosure are notable among peers: the firm has formal policies governing approved artificial intelligence tools used to support research and workflow with required human review, a dedicated private‑wealth division for multigenerational and concentrated‑position planning (with flexibility for clients expecting future liquidity events), and standalone paid academies separate from its advisory services. Root also discloses solicitor referral arrangements and internal practices for householding and employee‑family account treatment, and describes Compliance oversight and written policies intended to address the related conflicts of interest.