Rooted Planning LLC

The firm is a state‑registered independent investment adviser that primarily serves individual clients and high‑net‑worth individuals through discretionary portfolio management and fee‑based financial planning; it also accepts charitable organizations, corporations, trusts and estates. Clients may receive ongoing investment management as well as written or ad‑hoc financial planning and consulting engagements.

The firm acts as a fiduciary and constructs customized, primarily long‑term portfolios using low‑cost mutual funds and ETFs while retaining or using individual stocks, bonds, variable annuities or options when appropriate to meet client objectives. Its investment process emphasizes fundamental analysis supplemented by technical and cyclical methods, with continuous monitoring, rebalancing and the ability to trade on a discretionary basis.

Noteworthy characteristics include an affiliation with an insurance and tax/accounting business that may offer commission‑based insurance products and separate tax/accounting services, a relationship the brochure discloses as a potential conflict of interest. The firm also works with charitable and corporate clients—client types that are less common for solo independent advisers—while managing roughly $10.3 million in discretionary assets for a small client base.