Roots First Wealth Management logo

Roots First Wealth Management

Updated today

Client AUM

$16,600,000

Clients

33

Advisors

2

of 2 employees

About

Roots First Wealth Management serves primarily individual clients through discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement-plan services. The firm reports managing about $16.6 million for roughly 33 clients across two advisors and generally charges fees based on assets under management.

RFWM constructs diversified portfolios informed by modern portfolio theory and uses both fundamental and technical analysis to set allocations and manage risk. In practice the firm may subscribe to model portfolios (including Altruist’s Model Marketplace), engage sub‑advisors or AE Wealth Management solutions, and exercises discretionary authority with periodic (quarterly) account reviews.

Compared with many peers, RFWM publicly offers educational seminars and workshops and provides retirement-plan participant education as part of its services, and the brochure notes the firm’s advisors also operate as licensed insurance agents and provide tax-preparation services. The firm discloses that principals devote a material portion of their time to insurance and tax activities and may receive external compensation for those products, and it does not emphasize a high‑net‑worth client focus.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

General retirement planning Tax strategies for small businesses Wealth management Retirement plans for business owners (SEP, solo 401k)

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fee of $3,000 - $5,000 for financial planning

Percentage

$0 - $500,000: 1.50% annually $500,001 - $1,000,000: 1.25% annually $1,000,001 - $3,000,000: 1.00% annually $3,000,001 - $5,000,000: 0.85% annually $5,000,001+: Negotiable

Commissions

Insurance products sold by representatives receive commissions; no advisory fees charged on insurance products

Other

Fee-only: Flat fee of $3,000 - $5,000 for financial planning based on complexity and unique client needs

Main office

1745 Shea Center Dr, 4th Floor

Highlands Ranch CO 80129

Advisors at this office

2

Most active in

Colorado

Also doing business as

Beacon Light Financial Services, LLC · Roots First Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard S

PFS™, Series 63, Series 65

Highlands Ranch, CO

Roots First Wealth Management

Richard Staves is a financial advisor at Roots First Wealth Management with 20 years of industry experience. He holds the PFS™ designation along with Series 63 and 65 licenses. His prior experience includes roles at Cherry Creek Wealth Management, Redhawk Wealth Advisors, and Wells Fargo Investments. Outside of advising, he serves as president and owner of Cherry Creek Wealth Management, providing tax preparation and consulting services, and is a director at the Social Security Education Center, a nonprofit organization. Roots First Wealth Management primarily serves individual clients offering discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement-plan services. The firm uses diversified portfolios based on modern portfolio theory and combines fundamental and technical analysis, with additional services including educational seminars and retirement-plan participant education.

General retirement planning Tax strategies for small businesses Wealth management Retirement plans for business owners (SEP, solo 401k)
user avatar

Matthew J

Series 65

Highlands Ranch, CO

Roots First Wealth Management

Matthew Johnson is a financial advisor at Roots First Wealth Management in Highlands Ranch, CO, holding a Series 65 designation with six years of industry experience. He previously worked at Ernst & Young and operates a sole proprietorship focused on insurance sales and service. Johnson is also president and director of the Social Security Education Center, a nonprofit organization. Roots First Wealth Management serves primarily individual clients, providing discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement plan advisory services. The firm offers public educational seminars and uses a diversified investment approach incorporating fundamental and technical analysis along with third-party model portfolios.

General retirement planning Tax strategies for small businesses Wealth management Retirement plans for business owners (SEP, solo 401k)
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)