New Orleans, LA Office

Rothwell Investment Advisors offers wealth management services to individuals, trusts, estates, charitable organizations, and corporations, combining discretionary asset management with comprehensive financial planning. The firm provides portfolio management on a wrap fee basis and supplies written financial plans and online client portal access as part of its services.

RIA serves as the sponsor and sole portfolio manager of its wrap fee program, constructing portfolios around clients’ goals, time horizons, and risk tolerances and employing methods such as fundamental, technical, quantitative analysis, and Modern Portfolio Theory. All asset management clients receive financial planning at no charge, and the firm uses third‑party analytics (including Morningstar metrics) and covers its own research costs when evaluating investments.

What stands out for this firm is its unusually high client load—managing over 700 client accounts with three advisors (more than 200 clients per advisor)—and its dual role as the wrap fee sponsor and sole portfolio manager, with the brochure noting that transaction costs in wrap accounts are paid by the firm and may create a disincentive to trade. The brochure also discloses ties to LPL Financial: some investment adviser representatives are dually registered as LPL registered representatives and the firm may receive support or economic benefits from LPL, which the firm identifies as a potential conflict of interest.