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Rowley Financial

Updated today

Client AUM

$97,888,249

Clients

166

Advisors

2

of 3 employees

About

Rowley Financial provides advisory services to individual investors — including both high‑net‑worth and non‑high‑net‑worth clients — as well as sponsors of pension and profit‑sharing plans. Services disclosed in the brochure include discretionary portfolio management, financial planning, and retirement plan consulting, and the firm may place all or part of client assets with third‑party managers for day‑to‑day management.

The firm generally operates under discretionary authority and tailors investment programs to each client's objectives, risk tolerance, and time horizon, implementing strategies across a broad set of asset classes such as equities, fixed income, ETFs (including leveraged ETFs), REITs and limited partnerships. Rowley Financial describes using multiple analytical methods — technical, fundamental, cyclical analysis, modern portfolio theory and ESG considerations — and conducts initial selection and ongoing due diligence of any third‑party advisers it recommends.

Compared with many peers, the firm is a small team (two advisors) managing roughly $97.9 million for about 166 clients, and it offers client education through workshops and seminars at no charge, a service the brochure highlights. The brochure also discloses that its advisory personnel are separately licensed to sell insurance and may earn commissions on insurance products, and that the firm routinely directs custody and execution through SEI Private Trust Company and may use SEI Private Wealth Management as a third‑party manager.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

ESG / Sustainable investing Annuities Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Fixed fees for financial plans ranging from $500 to $15,000, negotiable

Percentage

$0 - $500,000: 1.5% $500,001 - $1,000,000: 1.3% $1,000,001 - $2,500,000: 1.0% $2,500,001 - $5,000,000: 0.75% over $5,000,000+: negotiable

Commissions

Insurance commissions earned by licensed agents separate from advisory fees

Project-based

$250 per hour for financial planning and consulting services

Other

Fee-only: Hourly fee $250; Fixed fee $500 to $15,000; Negotiable fees for financial planning

Main office

600 J Eden Road, Suite 4

Lancaster PA 17601

Advisors at this office

2

Most active in

Florida · Pennsylvania

Also doing business as

Rowley & Associates, Inc. · Rowley & Associates, Inc.Dba Rowley Financial · Rowley Financial · Urlife Advisory Group LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Wendy R

CFP®, Series 66

Lancaster, PA

Rowley Financial

Wendy Rowley is a CFP® with 30 years of industry experience. She is currently with Rowley Financial, where she has worked since 2023, and previously held roles at Markle Financial LLC and Cambridge Investment Research Advisors Inc. Outside of financial advising, she has ownership interests in real estate entities. Rowley Financial provides advisory services to individual investors, including high-net-worth and non-high-net-worth clients, as well as sponsors of pension and profit-sharing plans. The firm offers discretionary portfolio management, financial planning, and retirement plan consulting, using multiple analytical methods to tailor investment programs across a broad range of asset classes.

ESG / Sustainable investing Annuities Retirement plans for business owners (SEP, solo 401k)
user avatar

Richard R

Series 65, Series 63

Lancaster, PA

Rowley Financial

Richard Rowley is a financial advisor at Rowley Financial in Lancaster, PA, with 13 years of industry experience. He holds Series 65 and Series 63 licenses and has served as Vice President of Rowley & Associates, Inc. since 2020. In addition to his advisory work, he is a licensed insurance agent specializing in life and disability insurance. Rowley Financial provides advisory services to individual investors, including high-net-worth and non-high-net-worth clients, as well as pension and profit-sharing plan sponsors. The firm employs a discretionary investment approach tailored to client objectives and utilizes various analytical methods while offering education through workshops and seminars.

ESG / Sustainable investing Annuities Retirement plans for business owners (SEP, solo 401k)
View complete list of advisors at this firm
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