Royal Asset Managers

Royal Asset Managers, founded in 2003 and led by Michael Alexenko, CFA, serves moderate to high net worth individuals and small businesses. The firm offers discretionary asset management, financial planning, hourly investment consulting, and business retirement-plan advisory services and reports managing approximately $80 million across about 42 client relationships.

The firm’s investment approach emphasizes diversification and asset allocation over security selection or market timing, and it primarily implements portfolios with index-based investments such as ETFs from iShares and Vanguard. Clients receive written Investment Policy Statements, triannual reviews and detailed performance presentations that compare results to multiple market indices; the advisor generally manages accounts on a discretionary basis within the client’s agreed risk/return parameters.

Compared with many solo independent advisers, Royal Asset Managers also provides pension consulting and retirement-plan services to employers — including plan setup, recordkeeping coordination, participant education and oversight of SEP, SIMPLE and 401(k)/profit-sharing arrangements — and currently advises two employer-sponsored plans. The principal’s practice includes producing written materials (he has authored articles) and delivering regular client communications and performance reports, reflecting a written-communication emphasis that is less common among peers.