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Rubicon Advisors

Updated today

Client assets under management

$413,182,592

Clients

1,370

22% high-net-worth

Advisors

11

of 20 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

125

Very High

Average account size

$301,593

About

Rubicon Advisors serves individual and high‑net‑worth clients across the U.S., offering ongoing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm delivers these services primarily through custodial Strategic Wealth Management accounts at LPL and also provides standalone financial plans and ERISA‑compliant plan consulting.

The firm’s investment process begins with documenting clients’ financial goals and risk tolerance and proceeds to tailored asset‑allocation and portfolio construction, with regular monitoring and periodic rebalancing. Portfolios may include individual stocks and bonds, ETFs, mutual funds, options, and private or alternative securities, and advisers may implement strategies via a range of LPL‑sponsored programs, including algorithmic model portfolios and third‑party managers.

A relatively uncommon feature for a multi‑advisor firm is that several representatives are Certified Public Accountants who may provide income tax preparation and accounting services under separate engagement agreements, enabling closer coordination of tax and investment advice. The firm is dually registered with LPL and discloses its receipt of certain custodian‑provided marketing and practice‑support services and Transition Assistance, which it describes and manages through disclosure and its fiduciary processes.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments

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Fee options

Fixed

Flat fees up to $5,000 for financial planning and consulting services

Percentage

$0+: Up to 1.75% $0+: Up to 1.80% (LPL Sponsored Advisory Programs, varying by program) $15,000+: Up to 1.80% (Optimum Market Portfolios Program) $25,000+: Up to 1.80% (Model Wealth Portfolios Program) $100,000+: Up to 1.80% (Manager Access Select Program, minimum may vary) $250,000+: Up to 1.80% (Personal Wealth Portfolios Program) $5,000+: Up to 1.35% (Guided Wealth Portfolios Program)

Commissions

Representatives may accept commissions from sale of securities and mutual fund trail fees

Project-based

Hourly fees up to $350/hour for financial planning and consulting services

Other

Fee-only: Hourly fees up to $350/hour; flat fees up to $5,000; financial planning retainer not exceeding $1,200 when services cannot be rendered within 6 months

Main office location

Rubicon Advisors

1640 East Cypress, Suite A

Redding CA 96002, United States

Number of offices

7

Most active in

Arizona · California · Colorado · Idaho · Illinois · Louisiana · Montana · Nebraska · Nevada · Oregon · Tennessee · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nicholas B

Series 66

Redding, CA

Rubicon Advisors

Nicholas Boero is a financial advisor with Rubicon Advisors, holding a Series 66 designation and four years of industry experience. He has worked at Rubicon Advisors since 2018 and is also affiliated with LPL Financial LLC. Prior to his advisory roles, he was employed at C R Motors from 2014 to 2018. Rubicon Advisors serves individual and high-net-worth clients across the U.S., providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment approach involves tailored asset allocation and portfolio construction based on clients’ goals and risk tolerance, utilizing a range of investment vehicles and LPL-sponsored programs.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Eric B

Series 63, Series 65

Redding, CA

Rubicon Advisors

Eric Bates is a financial advisor with Rubicon Advisors in Roseville, CA, holding Series 63 and Series 65 licenses and over 31 years of industry experience. He has worked at Rubicon Advisors and LPL Financial since 2017, with prior roles at Wells Fargo Clearing Services and Wells Fargo Advisors. Outside of his advisory work, he operates Eric Bates Advisory Incorporated, a business entity established for tax and investment purposes. Rubicon Advisors serves individual and high-net-worth clients nationwide, providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment approach is based on client goals and risk tolerance, with tailored asset allocation and portfolio construction that may include a variety of securities and LPL-sponsored programs.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Greyson B

Series 66

Grants Pass, OR

Rubicon Advisors

Greyson Back is a financial advisor at LPL Financial with a Series 66 designation and one year of industry experience. Prior to his advisory career, he worked for eight years at Dutch Bros. Coffee and served as Chief Compliance Officer at PrimaryHealth from 2014 to 2017. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and delivers services through a large network of investment adviser representatives.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Brian S

Series 66

Redding, CA

Rubicon Advisors

Brian Stephens is a financial advisor with Rubicon Advisors in Redding, CA, holding a Series 66 designation and 19 years of industry experience. He has worked at Rubicon Advisors and LPL Financial since 2016 and previously spent five years at Edward Jones. Rubicon Advisors serves individual and high-net-worth clients across the U.S., providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment process involves tailored asset allocation and portfolio construction, utilizing a range of investment vehicles and LPL-sponsored programs.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Mark M

Series 66

Redding, CA

Rubicon Advisors

Mark Motell is a financial advisor with Rubicon Advisors in Roseville, CA, holding a Series 66 designation and 15 years of industry experience. He has been with Rubicon Advisors and affiliated with LPL Financial since 2015. Rubicon Advisors serves individual and high-net-worth clients nationwide, providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment approach emphasizes tailored asset allocation and portfolio construction based on clients’ goals and risk tolerance, utilizing a variety of investment vehicles and LPL-sponsored programs.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Kevin C

Series 66

Redding, CA

Rubicon Advisors

Kevin Crandell is a financial advisor at Rubicon Advisors in Redding, CA, holding a Series 66 designation with five years of industry experience. His prior roles include positions at LPL Financial, Pine Brook Wealth Management, and Edward Jones. Outside of advisory work, he is the owner of Upward Junk Removal, a business unrelated to investment activities. Rubicon Advisors serves individual and high-net-worth clients nationwide, providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm emphasizes tailored asset allocation and portfolio construction, utilizing a broad range of investment vehicles and LPL-sponsored programs.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

John W

Series 63, Series 66

Redding, CA

Rubicon Advisors

John Winn is a financial advisor at Rubicon Advisors with 15 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Rubicon Advisors and LPL Financial since 2017, following prior roles at Wells Fargo Advisors and Wells Fargo Clearing Services. Outside of advising, he serves as a board member for Ducks Unlimited, a nonprofit organization. Rubicon Advisors serves individual and high-net-worth clients nationwide, providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment approach involves tailored asset allocation and portfolio construction based on clients’ goals and risk tolerance, utilizing a range of investment vehicles and LPL-sponsored programs. Several advisors at the firm are Certified Public Accountants, offering integrated tax and investment services.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Steven B

Series 63, Series 66

Redding, CA

Rubicon Advisors

Steven Boero is a financial advisor with Rubicon Advisors, holding Series 63 and Series 66 licenses and bringing 45 years of industry experience. He has been with Rubicon Advisors since 2015 and has also worked with LPL Financial since 2006. Outside of his advisory work, Boero is involved in a family ranching and guiding business and co-owns a hunting-related venture. Rubicon Advisors serves individual and high-net-worth clients nationwide, providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment approach emphasizes tailored asset allocation and portfolio construction, incorporating a variety of securities and strategies, with ongoing monitoring and rebalancing.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Michael B

Series 66

Redding, CA

Rubicon Advisors

Michael Bereznak is a financial advisor at Rubicon Advisors with Series 66 registration and one year of experience in the industry. Prior to joining Rubicon Advisors, he worked at LPL Financial and has experience in home construction and retail furniture sales. Rubicon Advisors serves individual and high-net-worth clients across the U.S., providing portfolio management, financial planning, estate and retirement planning, and employer retirement plan consulting. The firm’s investment process includes tailored asset allocation and portfolio construction, with ongoing monitoring and rebalancing across a range of investment vehicles.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Brian R

Series 63, Series 66

Redding, CA

Rubicon Advisors

Brian Russell is a financial advisor with Rubicon Advisors in Roseville, CA, holding Series 63 and Series 66 licenses and bringing 22 years of industry experience. He has been with Rubicon Advisors since 2015 and also maintains a relationship with LPL Financial dating back to 2012. Outside of advisory services, Russell is involved in selling life, health, long-term care, disability insurance, and fixed annuities. Rubicon Advisors serves individual and high-net-worth clients nationwide, offering portfolio management, financial and estate planning, retirement planning, and employer retirement plan consulting. The firm’s investment approach includes tailored asset allocation and portfolio construction, utilizing a range of securities and LPL-sponsored programs, with several advisors holding CPA designations to integrate tax and investment services.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
user avatar

Terall B

Series 63, Series 65

Redding, CA

Rubicon Advisors

Terall Blalock Sr. is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. His career includes leadership roles at Mitchell & Blalock Diversified Financial Services, Inc., and ownership of Papa Terall's BBQ Catering, a catering business serving medium to large events. He is also involved in Medicaid consulting through the Financial Aid Center for Long Term Care and co-owns Blalock Insurance. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, financial planning, and retirement-plan advisory services, utilizing model portfolios, third-party sub-advisers, and custom strategies with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.) Options & derivatives strategies Private / alternative investments
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