S.F. Ehrlich Associates, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
S.F. Ehrlich Associates provides discretionary investment management, financial planning, and consulting services primarily to individual and high‑net‑worth clients, as well as their affiliated trusts and estates. The firm operates on a fee‑only, asset‑based advisory model and offers both ongoing portfolio management and stand‑alone planning or consulting engagements.
S.F. Ehrlich tailors investment strategies to each client’s stated objectives, employing a strategic asset‑allocation framework with a core‑and‑satellite approach that emphasizes passive mutual funds and ETFs while selectively adding active managers. The firm provides ongoing monitoring and periodic rebalancing, may aggregate external assets for reporting purposes, and typically recommends a major custodial broker‑dealer to execute and custody client assets.
Compared with many peers, the firm’s brochure discloses the use of hypothetical performance in its materials, an uncommon practice among supported advisers. The brochure also includes a disciplinary disclosure describing a Consent Agreement and Order entered with the Pennsylvania Department of Banking and Securities in 2017 related to a period during which the firm was not registered in that state.
Client services
Expertise
Fee options
Financial planning fees generally range from $1,500 to $5,000; consulting fees generally range from $500 to $600, both on fixed fee basis
$0 - $1,000,000: 1.00% $1,000,001+: 0.75%
Account minimum: $500,000 Minimum fee: $5,000 annual minimum fee Fee-only: Investment advisory fees based on assets under management; financial planning and consulting fees charged on fixed fee basis; no commissions accepted
Main office
15 Alden Street, Suite 12
Cranford NJ 07016
Advisors at this office
2
Most active in
Delaware · Florida · New Jersey · New York · Pennsylvania · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Stanley E
Series 65
Cranford, NJ
S.F. Ehrlich Associates, Inc.
Stanley Ehrlich is a financial advisor at S.F. Ehrlich Associates, Inc. in Cranford, NJ, holding a Series 65 designation with 23 years of industry experience. He has been with S.F. Ehrlich Associates since 1996. S.F. Ehrlich Associates provides discretionary investment management, financial planning, and consulting services primarily to individual and high-net-worth clients, as well as their affiliated trusts and estates. The firm uses a strategic asset-allocation framework with a core-and-satellite approach that combines passive mutual funds and ETFs with selective active management.
John Z
CFP®, CFA®, Series 65
Cranford, NJ
S.F. Ehrlich Associates, Inc.
John Zeltmann is a CFP® and CFA® with 17 years of industry experience. He has been with S.F. Ehrlich Associates, Inc. since 2007. S.F. Ehrlich Associates provides discretionary investment management, financial planning, and consulting services primarily to individual and high-net-worth clients, employing a strategic asset-allocation framework that combines passive and active investment strategies. The firm offers ongoing portfolio management as well as stand-alone planning and consulting engagements under a fee-only, asset-based advisory model.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)