S.G. Long & Company logo

S.G. Long & Company

Updated today

Client AUM

$32,925,976

Clients

154

Advisors

1

of 15 employees

About

S.G. Long & Company is a state‑registered investment adviser and a FINRA‑registered broker‑dealer that serves individuals (including high‑net‑worth clients), trusts, retirement accounts, corporations, and nonprofit organizations with portfolio management, brokerage execution, and hourly financial planning. The firm uses percentage‑of‑AUM billing for advisory programs and provides ongoing portfolio management and periodic reviews, services common among team advisory firms.

The firm primarily operates in a non‑discretionary, client‑directed manner: financial advisors work with clients to identify goals, risk tolerance, and an asset allocation and must obtain client authorization before effecting transactions, while certain programs allow third‑party discretionary overlay managers to act on accounts. S.G. Long also offers hourly, non‑discretionary financial planning engagements and documents client information periodically to tailor recommended strategies.

Notable distinctions include dual registration as both a broker‑dealer and an investment adviser and a formal affiliation with SGL Investment Advisors and parent SG Long Financial Services, an employee‑owned holding company whose personnel commonly split duties and compensation across the affiliated entities. The firm refers clients to RBC‑sponsored wrap programs and discloses that it receives portions of program, correspondent, and rebate payments (including margins and money‑market related compensation) and that many supervised persons are licensed insurance producers; these relationships and potential conflicts are described in the brochure and subject to the firm’s supervisory procedures.

Client services

Financial planning Portfolio management

Expertise

Wealth management Retirement income strategy

Occupation focus

Executive Founder/Business Owner

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

1.0% to 1.5% annually (negotiable, varies by account size, trading frequency, service needs, and other factors)

Project-based

Financial planning services charged hourly; specific rate negotiated with client prior to engagement.

Other

Account minimum: $10,000

Main office

283 W Front Street Suite 302

Missoula MT 59802

Advisors at this office

15

Most active in

Idaho · Montana · Texas

Also doing business as

S.G. Long & Company · Sg Long & Company

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Natalie L

Series 66

Missoula, MT

S.G. Long & Company

Natalie Larson is a financial advisor at S.G. Long & Company with a Series 66 designation and three years of industry experience. Her prior work includes roles at the University of Montana, the City of Missoula, and First Security Bank. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofits with portfolio management, brokerage execution, and hourly financial planning. The firm primarily operates in a non-discretionary, client-directed manner and is notable for its dual registration and affiliation with an employee-owned holding company.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Joshua D

Series 66

Missoula, MT

S.G. Long & Company

Joshua Denney is a financial advisor at S.G. Long & Company with 18 years of industry experience. He holds the Series 66 designation and has been with the firm since 2008. Outside of his advisory role, he owns Pennici Brothers LLC, a business focused on buying and selling collectible baseball cards. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer that serves individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm primarily operates in a non-discretionary, client-directed manner, offering portfolio management, brokerage execution, and hourly financial planning.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Joshua E

CFP®, Series 63, Series 65

Missoula, MT

S.G. Long & Company

Joshua Eder is a CFP® with 20 years of industry experience, currently serving at S.G. Long & Company since 2008. He is based in Missoula, MT, and holds Series 63 and Series 65 licenses. Outside of his advisory role, he is a board member of the Missoula Downtown Association and Downtown Missoula Partnership and owns a small business that buys and sells shoes. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer that serves individuals, trusts, retirement accounts, corporations, and nonprofit organizations with portfolio management, brokerage execution, and financial planning. The firm primarily operates in a non-discretionary, client-directed manner and maintains a formal affiliation with SGL Investment Advisors and its parent holding company.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Marcus W

Series 66

Missoula, MT

S.G. Long & Company

Marcus Welnel is a financial advisor at S.G. Long & Company with three years of industry experience. He holds a Series 66 designation and previously worked at Guardian Life. Outside of his advisory role, he serves as General Manager for the NIL Collective at the University of Montana. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofits with portfolio management, brokerage execution, and financial planning. The firm primarily operates on a non-discretionary basis, working closely with clients to define goals and asset allocations while overseeing account activity.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Kelly B

Series 66

Missoula, MT

S.G. Long & Company

Kelly Brunger is a financial advisor at S.G. Long & Company with eight years of industry experience. She holds a Series 66 designation and previously worked at Deutsche Bank Securities for twelve years. Outside of her advisory role, Brunger has been involved in wellness product consulting and sales through Melalueca and Wellness Co., receiving residual commissions from these activities. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm primarily operates in a non-discretionary, client-directed manner, offering portfolio management, brokerage execution, and hourly financial planning services.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Robert S

Series 63, Series 65

Missoula, MT

S.G. Long & Company

Robert Seidenschwarz is a financial advisor with S.G. Long & Company, holding Series 63 and Series 65 licenses and bringing 44 years of industry experience. He has been with S.G. Long & Company since 1995 and also lectures on global economic activities at the University of Montana's Critical Language School. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer that serves individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm primarily operates in a non-discretionary, client-directed manner, offering portfolio management, brokerage execution, and hourly financial planning.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Darla F

Series 66

Missoula, MT

S.G. Long & Company

Darla Felix is a Series 66-licensed financial advisor with 13 years of industry experience, currently with S.G. Long & Company since 2014. She also serves as Chief Financial Officer and Human Resources Manager for SGL Investment Advisors and holds executive roles at SG Long Financial Services, focusing on accounting and management. S.G. Long & Company is a team-based firm serving individuals, trusts, retirement accounts, corporations, and nonprofits with portfolio management, brokerage execution, and hourly financial planning. The firm primarily operates in a non-discretionary, client-directed manner and maintains dual registration as both a broker-dealer and investment adviser.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Jeffrey H

Series 66

Missoula, MT

S.G. Long & Company

Jeffrey Hays is a financial advisor at S.G. Long & Company with three years of industry experience. He holds a Series 66 credential and previously worked at firms including Securities America Advisors and WestPac Wealth Partners. Outside of his advisory role, he coaches varsity high school boys basketball and operates a youth basketball camp. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm primarily provides non-discretionary portfolio management and hourly financial planning, working with clients to identify goals and manage asset allocation with client authorization.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Susan W

Series 63, Series 65

Missoula, MT

S.G. Long & Company

Susan Williams is a financial advisor with S.G. Long & Company in Missoula, MT, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. She has been with S.G. Long & Company since 1995. Outside of her advisory role, she serves on the boards of the Missoula Economic Partnership and the Missoula Symphony Association. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm provides portfolio management, brokerage execution, and hourly financial planning, primarily operating in a non-discretionary, client-directed manner.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Kenneth F

Series 63, Series 65

Missoula, MT

S.G. Long & Company

Kenneth Freseman is a financial advisor at S.G. Long & Company in Missoula, MT, holding Series 63 and Series 65 licenses with 57 years of industry experience. He joined S.G. Long & Company in 2014 and previously worked at RBC Capital Markets, Wells Fargo Clearing, and A. G. Edwards & Sons, Inc. S.G. Long & Company serves individuals, trusts, retirement accounts, corporations, and nonprofit organizations by providing portfolio management, brokerage execution, and hourly financial planning primarily on a non-discretionary basis. The firm is dually registered as a broker-dealer and investment adviser and operates with affiliated entities to deliver integrated financial services.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Donald G

Series 66

Missoula, MT

S.G. Long & Company

Donald Gaumer is a financial advisor with S.G. Long & Company in Missoula, Montana. He holds a Series 66 designation and has 19 years of industry experience, including previous roles at Wells Fargo Clearing and A. G. Edwards & Sons, Inc. Gaumer also teaches as an instructor at the University of Montana and serves as managing member of a private social club, Calumet, LLC. S.G. Long & Company serves individuals, trusts, retirement accounts, corporations, and nonprofit organizations, offering portfolio management, brokerage execution, and hourly financial planning. The firm primarily operates with a non-discretionary, client-directed approach, requiring client authorization before transactions, and maintains dual registration as both a broker-dealer and an investment adviser.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Mitchell R

Series 66

Missoula, MT

S.G. Long & Company

Mitchell Roberts is a financial advisor at S.G. Long & Company with two years of industry experience. He holds the Series 66 designation and has worked at S.G. Long & Company since 2023, following a year at Westpac Wealth Partners. Outside of his advisory role, Roberts serves as a board member for the nonprofit organization Head Start, Child Start, and is an assistant football coach for Missoula County Public School. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofits. The firm primarily operates in a non-discretionary, client-directed manner, providing portfolio management, brokerage execution, and hourly financial planning.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Zachary C

Series 66

Missoula, MT

S.G. Long & Company

Zachary Carvalho is a financial advisor with S.G. Long & Company in Missoula, MT, holding a Series 66 designation and 12 years of industry experience. He has been with S.G. Long & Company and its affiliated entity, SGL Investment Advisors, since 2014. Outside of his advisory work, Carvalho owns a fine art business involved in the production and sale of artwork and serves as a security supervisor for local concerts and events. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm provides portfolio management, brokerage execution, and hourly financial planning primarily on a non-discretionary basis, working closely with clients to establish goals and asset allocation while offering periodic reviews and third-party discretionary management programs.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

Andrew H

Series 63, Series 65

Missoula, MT

S.G. Long & Company

Andrew Harris is a financial advisor at S.G. Long & Company with six years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Stockman Wealth Management and Stockman Bank. Outside of finance, Harris is involved in local business activities including operating a grocery store and dairy farm and providing seasonal event security services. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofits. The firm primarily operates in a non-discretionary, client-directed manner, offering portfolio management, brokerage execution, and hourly financial planning.

Wealth management Retirement income strategy Executive Founder/Business Owner
user avatar

David P

Series 66

Missoula, MT

S.G. Long & Company

David Peppenger is a Series 66-registered financial advisor with 13 years of industry experience. He is affiliated with S.G. Long & Company and has worked at Wells Fargo Advisors since 2013. Outside of his advisory role, Peppenger is a partner and owner of Lard Butt, LLC, an apparel sales and promotional events business, and serves as Vice Chair of City Club Missoula, organizing community information forums. S.G. Long & Company is a state-registered investment adviser and FINRA-registered broker-dealer serving individuals, trusts, retirement accounts, corporations, and nonprofit organizations. The firm primarily operates on a non-discretionary basis, collaborating with clients to establish financial goals and asset allocations while providing portfolio management, brokerage execution, and hourly financial planning.

Wealth management Retirement income strategy Executive Founder/Business Owner
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)