S.G. Long & Company

S.G. Long & Company provides investment advisory and brokerage services to individuals (including high‑net‑worth clients), trusts, retirement accounts, corporations and nonprofit organizations, and also offers financial planning and insurance products. Many advisory services are delivered through wrap-fee programs sponsored by RBC Correspondent Services, while advisors also execute client-directed brokerage and insurance transactions.

The firm’s investment process is client‑driven and tailored to each client’s goals, income needs and risk tolerance, with advisors documenting and periodically updating client information. S.G. Long typically operates on a non‑discretionary basis — using client‑directed strategies in the RBC Advisor program or placing assets into model portfolios or third‑party overlay managers through the RBC Unified Portfolio program, where a third party may have discretion.

S.G. Long is dually registered as a broker‑dealer and as a state‑registered investment adviser and maintains insurance‑producer activity, a combination that the firm discloses can create conflicts because advisors may receive commissions, margin and money‑market rebates and shared compensation from its clearing firm. The firm also has notable affiliate arrangements (common ownership with SGL Investment Advisors and an employee‑owned parent company) and discloses a prior regulatory matter in Texas related to registration; it states policies and supervisory reviews are used to manage these conflicts.