S.G. Long & Company
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$32,925,976
Clients
154
Advisors
1
of 15 employees
About
S.G. Long & Company is a state‑registered investment adviser and a FINRA‑registered broker‑dealer that serves individuals (including high‑net‑worth clients), trusts, retirement accounts, corporations, and nonprofit organizations with portfolio management, brokerage execution, and hourly financial planning. The firm uses percentage‑of‑AUM billing for advisory programs and provides ongoing portfolio management and periodic reviews, services common among team advisory firms.
The firm primarily operates in a non‑discretionary, client‑directed manner: financial advisors work with clients to identify goals, risk tolerance, and an asset allocation and must obtain client authorization before effecting transactions, while certain programs allow third‑party discretionary overlay managers to act on accounts. S.G. Long also offers hourly, non‑discretionary financial planning engagements and documents client information periodically to tailor recommended strategies.
Notable distinctions include dual registration as both a broker‑dealer and an investment adviser and a formal affiliation with SGL Investment Advisors and parent SG Long Financial Services, an employee‑owned holding company whose personnel commonly split duties and compensation across the affiliated entities. The firm refers clients to RBC‑sponsored wrap programs and discloses that it receives portions of program, correspondent, and rebate payments (including margins and money‑market related compensation) and that many supervised persons are licensed insurance producers; these relationships and potential conflicts are described in the brochure and subject to the firm’s supervisory procedures.
Client services
Expertise
Occupation focus
Fee options
1.0% to 1.5% annually (negotiable, varies by account size, trading frequency, service needs, and other factors)
Financial planning services charged hourly; specific rate negotiated with client prior to engagement.
Account minimum: $10,000
Main office
283 W Front Street Suite 302
Missoula MT 59802
Advisors at this office
15
Most active in
Idaho · Montana · Texas
Also doing business as
S.G. Long & Company · Sg Long & Company
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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