S.mart Advising Inc
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$7,000,000
Clients
28
7% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
28
HighAverage account size
$250,000
About
S.mart Advising serves individual investors and business entities, including qualified retirement plans, offering discretionary asset management, financial planning, and pension consulting. The firm provides portfolio management through digital platforms and co-advisory arrangements and also offers ERISA plan services in both 3(21) advisory and 3(38) investment manager roles.
Portfolios are implemented primarily via platform- and model-based solutions (Betterment for Advisors and Matson Money) and may be delegated to independent managers or third-party money managers (TPMs) with ongoing supervision. The firm employs a mix of analysis methods (fundamental, technical, charting, cyclical), uses both long-term and trading strategies, exercises discretionary trading authority, and performs periodic reviews including rebalancing and tax-loss harvesting.
What is distinctive is that the firm’s principal maintains active outside businesses as a licensed insurance agent and a real estate agent and accepts commission-based compensation for those activities, a practice the brochure discloses as a potential conflict of interest. The combination of a solo advisory practice with written ERISA 3(21)/3(38) pension consulting services and fee-sharing/co-advisor arrangements with TPMs and Matson Money is less common among peers and is managed through disclosure and the firm’s stated fiduciary procedures.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Expertise
Retirement plans for business owners (SEP, solo 401k)
General tax planning
Occupation focus
Founder/Business Owner
Fee options
ERISA plan services fees may be charged as a flat fee; amount negotiable and disclosed in plan agreement.
$0 - $500,000: 0.60% $500,001 - $3,000,000: 0.40% $3,000,001 - $5,000,000: 0.32% Over $5,000,000+: 0.25%
Investment Advisor Representatives receive commissions from sales of insurance products.
$200 per hour for financial planning services.
Main office location
S.mart Advising Inc
14502 N. Dale Mabry Hwy., Suite 200
Tampa FL 33618, United States
Number of offices
1
Most active in
S.mart Advising Inc has reported serving >5 clients in these states in the last 12 months.
Florida
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Discover
Compare top advisor firms by metric, firm size, and location.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")