SA Asset Management, Inc.

SA Asset Management is a small, fee-based financial planning and consulting firm that serves individual clients, including high-net-worth households, through written financial plans and ongoing advisory coordination. The firm does not act as a custodian and does not directly manage client assets on a discretionary basis.

The firm completes a client analysis and delivers written plans within a defined timeframe, charging negotiable fixed planning fees typically payable in advance, and it uses third‑party investment managers (registered TPMs) when ongoing portfolio management is appropriate. When TPMs are engaged, SA acts as liaison—helping with onboarding, monitoring performance and reviewing TPM statements—while custody and trading remain with the TPMs’ custodians.

What is distinctive about SA Asset Management is its affiliation with an accounting practice: an affiliated CPA firm provides tax and accounting services to clients and is disclosed as a potential source of separate compensation. The combination of an accounting affiliation, reliance on TPMs rather than in‑house portfolio management, and a planning‑fee model (rather than primarily percentage‑of‑AUM billing) is uncommon among similarly supported firms and is addressed in the brochure through disclosures and conflict‑management procedures.