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Safe Landing Financial

Updated today

Client AUM

$12,363,790

Clients

15

Advisors

1

of 1 employees

About

Safe Landing Financial LLC is a state-registered, independent investment adviser that serves individuals, high-net-worth individuals, families, trusts, and businesses. The firm offers discretionary investment management alongside multiple financial planning engagement models, including ongoing, comprehensive, project-based, and hourly planning.

The firm emphasizes passive portfolio construction grounded in Modern Portfolio Theory, using diversified allocations of index mutual funds and ETFs, while retaining the option to recommend third‑party managers or TAMPs and to evaluate active managers using fundamental and technical analysis. SLF develops client-specific investment policy statements, conducts regular (typically quarterly) account reviews, and monitors suitability and restrictions as part of its ongoing oversight.

Noteworthy for a solo adviser, SLF manages roughly $12.36 million for about 15 client relationships and documents a broader service history than many peers: Item 2 of the brochure records the removal of Employee Benefit Plan Services (pension consulting) and Educational Seminars as service options, indicating prior involvement in employer plan consulting and client workshops—services that are statistically uncommon among similar independent firms. The brochure also details a range of planning fee arrangements, an onboarding charge with a stated refund policy, and routine use of third‑party managers, reflecting a flexible service model for varied client needs.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance General tax planning

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Project Based Financial Planning fees range between $500 and $15,000, negotiable

Percentage

$0 - $2,500,000: 1.00% $2,500,000 - $5,000,000: 0.50% $5,000,000+: Negotiable

Project-based

Up to $600 per hour, negotiable depending on complexity and scope

Subscriptions

Ongoing Financial Planning fixed monthly fee or quarterly payment, ranges from $2,400 to $30,000 annually depending on scope and complexity

Main office

551 S. Ih 35. Floor 3 #032

Round Rock TX 78664

Advisors at this office

1

Most active in

California · Texas

Also doing business as

Safe Landing Financial · Safe Landing Financial LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Brian F

CFP®

Round Rock, TX

Safe Landing Financial

Hi, I’m Brian, Founder and Financial Planner at Safe Landing Financial. I started Safe Landing Financial to serve as a one-stop, fee-only financial planning firm for tech professionals who want to plan for a work optional future. I believe you deserve advice from a fiduciary who puts your best interests first. The name Safe Landing Financial was inspired by my love of travel, the idea of reaching your financial destination safely, and a desire to help others navigate complex financial decisions. With more than a decade of experience in financial planning and investment management, I’ve seen how disconnected saving, investing, tax planning, retirement, insurance, and estate planning can feel without thoughtful coordination. My goal is to bring those pieces together into a clear, actionable strategy that helps you move forward with confidence. Many of the people I work with are employed at large technology companies like Dell Technologies. They’re often facing complex decisions around RSUs, 401(k)s, deferred compensation, and planning for a work optional future. Here are a few common questions I help clients work through: • How do I handle equity compensation and bonuses without getting crushed by taxes? • Am I taking advantage of the advanced planning opportunities available to me? • How do I balance enjoying life now with saving tax-efficiently for the future? Here’s what you can expect when we work together: • Confidence: Gain clarity on your full financial picture. My planning process ensures you’re on track and fully understand where you stand. • Expertise: I make complex financial decisions easier to understand and take action. I specialize in guiding high-earning tech executives through their financial journey. • Customization: Your plan evolves with your life, not a cookie-cutter approach. I help connect the dots from where you are today to where you want to be. When I’m not working on financial plans or managing portfolios, I’m usually traveling with my wife and our 5-pound Maltipoo, Lorelei, searching for the best barbecue or a fresh ocean breeze. If you're a tech professional ready to take control of your finances and plan for a work optional future, I’d love to hear your story.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Mid-Career Professionals Gen X (Born 1965-1980)
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