Safety of Principle Wealth Management, LLC

Safety of Principle Wealth Management, LLC provides ongoing portfolio management, financial planning (offered on fixed‑fee and hourly bases), and the selection of third‑party money managers. The firm’s brochure reports $0 in discretionary assets and $5,118,679 in non‑discretionary assets as of December 2017 and indicates it works with individual and high‑net‑worth clients while directing some client assets to third‑party managers such as Matson Money and Formula Folios.

The firm’s investment process relies on fundamental analysis and a long‑term purchases strategy, using individualized Investment Policy Statements to document goals, time horizon and risk tolerance and to guide asset allocation across mutual funds, equities, fixed income, ETFs, REITs and insurance products. SOP does not accept investment discretion over client accounts and notes fee‑sharing arrangements with certain third‑party advisers when it refers clients, which it discloses as a conflict of interest in client files.

SOP’s principal is a licensed insurance agent and owner of an affiliated insurance company that sells fixed annuities, life insurance and long‑term care policies, and the firm is affiliated with a tax preparation/accounting practice (SP Tax Group, LLC); the brochure discloses these outside business activities and the associated conflicts. The brochure also discloses regulatory actions, including a 2016 Oklahoma cease‑and‑desist order related to viatical settlements and a 2018 Michigan administrative order that resulted in a $3,500 civil fine and withdrawal of registrations.