Sage, Rutty & Co., Inc. logo

Sage, Rutty & Co., Inc.

Updated today

Client assets under management

$3,284,910,071

Clients

8,184

16% high-net-worth

Advisors

42

of 42 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

195

Very High

Average account size

$401,382

About

Sage Rutty & Co., Inc. serves a broad mix of individual and institutional clients and provides financial planning, portfolio management, and retirement-plan advisory services across multiple platforms. The firm’s brochure lists services that include a salaried Financial Planning Department, qualified retirement plan (QRP) management, wrap-fee programs, unified managed accounts (UMA), and private investment management programs.

The firm operates a multi-advisor model that uses third-party program platforms (Schwab, SEI, First Clearing) and internal planning resources to deliver customized and program-based solutions, and it documents both discretionary and non-discretionary arrangements. As of 12/31/2025 the firm reported roughly $3.46 billion in client assets with about $1.80 billion managed discretionarily and $1.66 billion non-discretionarily, and it also uses held-away account tools (Pontera) for plan participant management.

Compared with many peers, Sage Rutty’s brochure highlights business features that are less common among multi-team firms: it remains registered as a broker/dealer, it reports a substantial amount of non‑discretionary assets, and it supports retirement-plan workflows (including staff with plan fiduciary credentials). The firm also manages a large number of client accounts relative to its advisor roster (roughly 8,100 accounts across its team), resulting in a higher client-to-advisor ratio than is typical for its peer group.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies

Occupation focus

Retired Founder/Business Owner

Demographic focus

Approaching retirement Mid-Career Professionals

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Fee options

Fixed

Comprehensive Financial Plan fee is a fixed published fee of $3,000.

Percentage

$0 - $250,000: 3.00% $250,001 - $1,000,000: 2.50% $1,000,001+: 2.00% or negotiable depending on program

Project-based

Hourly fees range from $250 to $500 per hour for financial planning or consulting services.

Other

Account minimum: $10,000 Minimum fee: Minimum fees vary by program; for example, Wells Fargo COMPASS program has a minimum fee of $250 per calendar quarter. Fee-only: Financial planning fixed fee $3,000; hourly fees $250-$500 per hour.

Main office location

Sage, Rutty & Co., Inc.

100 Corporate Woods, Suite 300

Rochester NY 14623, United States

Number of offices

1

Most active in

Arizona · California · Florida · Hawaii · Illinois · Massachusetts · Minnesota · New York · North Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph P

Series 63, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Joseph Parks is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, with eight years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Ameriprise Financial Services, Inc., Axa Advisors LLC, and Zenetex LLC / LTM LLC. Sage, Rutty & Co., Inc. serves a diverse range of individual and institutional clients, offering portfolio management, financial planning, and retirement plan advisory services. The firm employs a client-specific approach combining salaried financial planners with advisory representatives and provides both discretionary and non-discretionary management across multiple platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Douglas P

Series 63, Series 65

Rochester, NY

Sage, Rutty & Co., Inc.

Douglas Parker is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, with 38 years of industry experience. He has been with Sage, Rutty & Co. since 1996 and holds Series 63 and Series 65 licenses. Outside of his advisory work, he serves on the Board of Trustees for Hope Hall School and is a fundraising board member for the MCC Foundation. Sage, Rutty & Co., Inc. serves a diverse group of individual and institutional clients, offering portfolio management, financial planning, and various advisory programs. The firm combines salaried financial planners with advisory representatives to provide customized investment recommendations and manages assets on both discretionary and non-discretionary bases.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Neil F

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Neil Frood is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, with 22 years of industry experience. He holds Series 65 and Series 66 licenses and has been with Sage Rutty since 2001. In addition to his advisory role, he operates a small law practice as a sole proprietor attorney. Sage, Rutty & Co., Inc. serves a diverse client base of individual and institutional investors, offering portfolio management, financial planning, wrap-fee programs, and qualified retirement plan advisory services. The firm combines salaried financial planners with advisory representatives to deliver customized recommendations and manages over $3 billion in assets across multiple platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Curt E

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Curt Ehrlich is a financial advisor with Sage, Rutty & Co., Inc. in Rochester, NY. He holds Series 65 and Series 66 licenses and has 22 years of industry experience, including 21 years with Sage, Rutty & Co. Sage, Rutty & Co., Inc. provides advisory services to a diverse range of individual and institutional clients, managing over $3 billion in assets. The firm employs a client-specific approach combining financial planning and customized investment recommendations, offering both discretionary and non-discretionary management across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Matthew M

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Matthew Magee is a financial advisor at Sage, Rutty & Co., Inc. with three years of industry experience. He holds a Series 66 designation and has previously worked at Wiley Edge, Morgan Stanley Distribution, Inc., and J.P. Morgan Chase & Co. Sage, Rutty & Co., Inc. serves a diverse range of individual and institutional clients, offering portfolio management, financial planning, wrap-fee programs, and qualified retirement plan advisory services. The firm employs a client-specific approach that integrates salaried financial planners with advisory representatives to deliver written plans and customized investment recommendations across multiple management platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Jeffrey J

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Jeffrey Jones is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with three years of industry experience. Prior to joining Sage, Rutty & Co., he worked at Hillyard Inc. for eleven years. Sage, Rutty & Co., Inc. serves a diverse client base of individual and institutional investors, offering a variety of advisory services including portfolio management, financial planning, and qualified retirement plan advisory platforms. The firm employs a client-specific approach that integrates salaried financial planners with advisory representatives to deliver written plans and customized investment recommendations across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Zachary L

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Zachary Lessard is a financial advisor at Sage, Rutty & Co., Inc. with a Series 66 designation and experience at firms including Manning & Napier. He has worked in both educational and financial sectors since 2003. Sage, Rutty & Co., Inc. serves individual and institutional clients by providing portfolio management, financial planning, and retirement plan advisory services. The firm employs a client-specific approach combining salaried financial planners and advisory representatives to deliver customized investment recommendations across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Corinne D

Series 63, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Corinne Dennis is a financial advisor at Sage, Rutty & Co., Inc. with 10 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at Sage, Rutty & Co., Inc. since 2020, with prior experience at Manning & Napier Advisors, LLC. Outside of her advisory role, she is an officer and part owner of Dennis Marine, LLC, a seasonal dock and hoist installation business on the Finger Lakes, and co-owner of Basin Park Marine, LLC and BPM Land Holdings, LLC. Sage, Rutty & Co., Inc. serves a diverse client base including individuals and institutions, offering portfolio management, financial planning, and retirement plan advisory services. The firm employs a client-specific approach combining salaried financial planners with advisory representatives to deliver customized investment recommendations across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Brennan R

CFP®, CFA®, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Brennan Redmond is a CFP®, CFA®, and Series 66-licensed advisor with 18 years of industry experience. He has been with Sage, Rutty & Co., Inc. since 2017 and previously worked for Brighton Securities Corporation for 10 years. Sage, Rutty & Co., Inc. serves a diverse group of individual and institutional clients, providing portfolio management, financial planning, and a variety of advisory platforms. The firm combines salaried financial planners with advisory representatives to deliver customized investment recommendations and offers both discretionary and non-discretionary management across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Dawn G

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Dawn Gilchrist is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with 18 years of industry experience. She has been with Sage Rutty since 2008. Sage Rutty & Co., Inc. serves a diverse group of individual and institutional clients, offering portfolio management, financial planning, and qualified retirement plan advisory services. The firm employs a client-specific approach that integrates salaried financial planners with advisory representatives to provide customized investment recommendations across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Sara G

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Sara Groschadl is a financial advisor at Sage, Rutty & Co., Inc. with seven years of industry experience. She holds a Series 66 designation and has been with Sage, Rutty & Co. since 2018. Outside of her advisory role, she is involved in operating an equestrian facility, Daymark Farm LLC, where she manages barn and horse care. Sage, Rutty & Co., Inc. serves a diverse client base including both individual and institutional investors, offering portfolio management, financial planning, and retirement plan advisory services. The firm employs a client-specific approach combining salaried financial planners with advisory representatives to deliver customized investment recommendations across multiple platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

David S

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

David Swain is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with eight years of industry experience. Prior to joining Sage, Rutty & Co., he worked for the City of Rochester for over two decades. He serves as treasurer and liaison for the Rochester Police Foundation, coordinating between police and civilian volunteers. Sage, Rutty & Co., Inc. serves individual and institutional clients, offering portfolio management, financial planning, and qualified retirement plan advisory services. The firm employs a client-specific approach that integrates salaried financial planners with advisory representatives to deliver customized investment recommendations across multiple program platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Zachary A

CFP®, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Zachary Armstrong is a CFP® with 12 years of industry experience, currently serving as a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY. He has been with Sage Rutty since 2014. Sage Rutty & Co., Inc. provides advisory services to a diverse range of individual and institutional clients, offering portfolio management, financial planning, and qualified retirement plan advisory platforms. The firm employs a client-specific approach that integrates salaried financial planners with advisory representatives to deliver customized investment recommendations and manages over $3 billion in assets.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Kristin D

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Kristin Dowejko is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding Series 65 and Series 66 designations with 27 years of industry experience. She has been with Sage, Rutty & Co., Inc. since 1997. Outside of her advisory work, she is co-owner of From The Heart Press, LLC, a non-investment business focused on designing, publishing, and marketing "The Legacy Planner." Sage, Rutty & Co., Inc. serves a diverse client base including individuals and institutions, offering portfolio management, financial planning, and various advisory platforms. The firm employs a client-specific approach combining salaried planners and advisory representatives to deliver customized investment recommendations and manages over $3 billion in assets.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Ryleigh M

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Ryleigh Manser is a financial advisor at Sage, Rutty & Co., Inc. with seven years of industry experience and holds a Series 66 designation. Prior to joining Sage, Rutty, Manser worked at Genesee & Wyoming Railroad and held academic positions at St. John Fisher College and Bowling Green State University. Manser also served as an adjunct professor at Nazareth College during the Fall 2022 semester. Sage, Rutty & Co., Inc. serves a diverse client base of individual and institutional investors, offering portfolio management, financial planning, and qualified retirement plan advisory services. The firm combines salaried financial planners with advisory representatives to deliver customized investment recommendations and manages both discretionary and non-discretionary accounts across multiple platforms.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
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