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Sage, Rutty & Co., Inc.

Updated today

Client AUM

$3,284,910,071

Clients

8,184

Advisors

45

of 45 employees

About

Sage Rutty & Co., Inc. serves a mix of individual and institutional clients — including pension and profit-sharing plans — through advisory, financial planning, and wrap-fee platforms. The firm reports about $3.9 billion in regulatory assets under management across 8,685 accounts and 45 advisors (roughly 190 accounts per advisor), and provides both comprehensive planning and portfolio management services common to multi-advisor firms.

The firm offers multiple program structures and custodial relationships (First Clearing, SEI and Schwab) and operates a salaried Financial Planning Department that produces fixed-fee comprehensive plans alongside advisor-led investment management. Sage Rutty manages accounts on both discretionary and non-discretionary bases, uses fundamental, technical and cyclical analysis and supports qualified retirement plan work (including a QRP offering and use of a held‑away account platform).

Noteworthy distinctions in the brochure include the firm’s longstanding broker‑dealer registration and staff dual registrations, a materially large non‑discretionary asset base (approximately $1.7 billion versus about $2.2 billion discretionary), and procedures for held‑away plan management and private placement recommendations. The brochure also describes operational practices that can be atypical for peers — for example, the firm’s use of a third‑party order management tool for held‑away balances, its role in certain placement activities, and an annual surprise custody audit tied to its limited instances of “inadvertent custody.”

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy

Occupation focus

Retired

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Fee options

Fixed

Comprehensive Financial Plan fee: $3,000

Percentage

$0 - $250,000: 3.00% $250,001 - $1,000,000: 2.50% $1,000,001+: 2.00% (Asset Advisor and CustomChoice)

Commissions

Commissions on assets held outside wrap accounts; fees for transactions executed outside wrap programs

Project-based

$250 - $500 per hour for financial planning services

Other

Account minimum: $10,000 Minimum fee: Annual minimum fee for QRP Program: $250 - $1,000

Main office

100 Corporate Woods, Suite 300

Rochester NY 14623

Advisors at this office

45

Most active in

Arizona · California · Florida · Hawaii · Illinois · Massachusetts · Minnesota · New York · North Carolina · Tennessee · Texas

Also doing business as

Sage Rutty Trust · Sage, Rutty & Co., Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph P

Series 63, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Joseph Parks is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding Series 63 and Series 66 credentials with nine years of industry experience. He has worked at Sage, Rutty & Co., Inc. since 2022, following roles at Ameriprise Financial Services, Inc., Axa Advisors LLC, and Zenetex LLC/LTM LLC. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, providing advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in regulatory assets across more than 8,600 accounts, offering both discretionary and non-discretionary portfolio management with a multi-advisor approach.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Douglas P

Series 63, Series 65

Rochester, NY

Sage, Rutty & Co., Inc.

Douglas Parker III is a financial advisor with Sage, Rutty & Co., Inc. in Rochester, NY, holding Series 63 and Series 65 licenses and having 38 years of industry experience. He has been with Sage, Rutty & Co., Inc. since 1996. Parker serves on the Board of Trustees for Hope Hall School and is a fundraising board member for the MCC Foundation. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, through advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in assets across a range of program structures and custodial relationships, offering both discretionary and non-discretionary portfolio management and comprehensive financial planning.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Neil F

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Neil Frood III is a financial advisor at Sage, Rutty & Co., Inc. with 23 years of industry experience. He holds Series 65 and Series 66 designations and has been with Sage Rutty since 2001. Outside of his advisory role, he operates a sole proprietorship as an attorney. Sage Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in assets across 8,685 accounts with 45 advisors and utilizes a range of investment approaches including fundamental, technical, and cyclical analysis.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Hope D

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Hope Duncan is a financial advisor at Sage, Rutty & Co., Inc. with a Series 66 designation and no prior industry experience. Before joining Sage Rutty, she worked in various roles including at Michigan State University and St. Ann's Community at Cherry Ridge. Sage Rutty & Co., Inc. serves individual and institutional clients through advisory, financial planning, and wrap-fee platforms, managing approximately $3.9 billion in regulatory assets across 8,685 accounts. The firm offers multiple program structures and custodial relationships, providing both comprehensive planning and portfolio management with a mix of discretionary and non-discretionary services.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Curt E

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Curt Ehrlich is a financial advisor with Sage, Rutty & Co., Inc. in Rochester, NY, holding Series 65 and Series 66 licenses and bringing 23 years of industry experience. He has been with Sage, Rutty & Co. since 2005. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in assets across more than 8,600 accounts and employs various analysis methods and program structures to deliver both comprehensive planning and portfolio management services.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Matthew M

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Matthew Magee is a financial advisor at Sage, Rutty & Co., Inc. with three years of industry experience. He holds a Series 66 designation and has previously worked at Wiley Edge, Morgan Stanley Distribution, Inc., and J.P. Morgan Chase & Co. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in regulatory assets across 8,685 accounts and provides both comprehensive planning and portfolio management through multiple program structures and custodial relationships.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Jeffrey J

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Jeffrey Jones is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with four years of industry experience. Prior to joining Sage Rutty, he worked for Hillyard Inc. for 11 years. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, through advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in assets across various program structures, offering both comprehensive planning and portfolio management services.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Zachary L

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Zachary Lessard is a financial advisor with Sage, Rutty & Co., Inc. He holds the Series 66 designation and has one year of industry experience. Prior to joining Sage Rutty, he worked at Manning & Napier and held roles in education and valuation consulting. Sage, Rutty & Co., Inc. serves individual and institutional clients through advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in assets across 8,685 accounts and offers a range of program structures and custodial relationships, combining comprehensive planning with portfolio management services.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Corinne D

Series 63, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Corinne Dennis is a financial advisor with Sage, Rutty & Co., Inc. in Rochester, NY, holding Series 63 and 66 licenses and bringing 11 years of industry experience. She previously worked at Manning & Napier Advisors, LLC and has been with Sage, Rutty & Co., Inc. since 2020. Outside of her advisory role, she is co-owner and officer of Dennis Marine, LLC, a seasonal dock and hoist installation business on the Finger Lakes. Sage, Rutty & Co., Inc. serves both individual and institutional clients, including pension and profit-sharing plans, with a range of advisory, financial planning, and wrap-fee programs. The firm manages approximately $3.9 billion in assets across over 8,600 accounts and employs a multi-advisor approach featuring both discretionary and non-discretionary portfolio management.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Brennan R

CFP®, CFA®, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Brennan Redmond is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding the CFP®, CFA®, and Series 66 credentials with 19 years of industry experience. He previously worked at Brighton Securities Corporation for 10 years before joining Sage, Rutty & Co., Inc. in 2017. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in regulatory assets across 8,685 accounts and employs a variety of program structures and analytical approaches while supporting qualified retirement plan work.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Dawn G

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Dawn Gilchrist is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with 18 years of industry experience. She has been with Sage Rutty since 2008. Sage Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages about $3.9 billion in regulatory assets across over 8,600 accounts and provides both comprehensive planning and portfolio management through multiple program structures and custodial relationships.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Sara G

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Sara Groschadl is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with seven years of industry experience. Prior to her current role, she has worked at Genesee Valley Equine Clinic and Whitney Hill Stables. Outside of her advisory work, she manages an equestrian facility, Daymark Farm LLC, where she is involved in barn and horse care. Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in regulatory assets across a multi-advisor structure, providing comprehensive planning and portfolio management with both discretionary and non-discretionary account services.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

David S

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

David Swain is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding a Series 66 designation with 8 years of experience. Prior to joining Sage, Rutty, he worked for the City of Rochester for 22 years. Outside of his advisory role, he serves as Treasurer and liaison for the Rochester Police Foundation between police and civilian volunteers. Sage, Rutty & Co., Inc. serves both individual and institutional clients, including pension and profit-sharing plans, offering advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in regulatory assets across a multi-advisor structure and provides comprehensive planning and portfolio management services.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Zachary A

CFP®, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Zachary Armstrong is a CFP® with 12 years of experience in the financial industry. He is currently with Sage, Rutty & Co., Inc., where he has worked since 2014. Sage, Rutty & Co., Inc. serves both individual and institutional clients, including pension and profit-sharing plans, providing advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in regulatory assets across diverse account types and utilizes fundamental, technical, and cyclical analysis in its investment approach.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
user avatar

Kristin D

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

Kristin Dowejko is a financial advisor at Sage, Rutty & Co., Inc. in Rochester, NY, holding Series 65 and Series 66 licenses with 28 years of industry experience. She has been with Sage, Rutty & Co., Inc. since 1997. Outside of her advisory role, she is co-owner of From The Heart Press, LLC, a non-investment business that publishes and markets "The Legacy Planner." Sage, Rutty & Co., Inc. serves individual and institutional clients, including pension and profit-sharing plans, through advisory, financial planning, and wrap-fee platforms. The firm manages approximately $3.9 billion in assets across 8,685 accounts and offers various program structures and custodial relationships, combining comprehensive planning with portfolio management.

General retirement planning Roth conversion strategy Social Security optimization Charitable giving tax strategies Retirement income strategy Retired
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