Salem Advisory Group LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Salem Advisory Group, LLC is a registered investment adviser managing roughly $76 million for about 288 clients, including individual and high-net-worth households, trusts, estates, charitable organizations, and employer-sponsored retirement plans. The firm offers discretionary investment management, complimentary financial planning, and pension consulting services, including Section 3(21) advisory work for 401(k) profit-sharing plans.
The firm tailors portfolios to each client's objectives, time horizon, and risk tolerance, using a combination of fundamental and technical analysis and employing long- and short-term strategies, dollar-cost averaging, and occasional use of leveraged ETFs. Most client accounts are managed on a discretionary basis, are reviewed at least quarterly, and clients receive periodic reporting and performance information.
Noteworthy features compared with peers include a quarterly client newsletter and the dual role of many advisory representatives as licensed insurance agents, who may offer annuities and Medicare-related products for commissions; these relationships and potential conflicts are disclosed and governed by the firm’s Code of Ethics. The firm’s Form ADV also discloses prior state consent orders addressing supervisory and privacy deficiencies that resulted in fines and remediation, matters that the firm reports in its regulatory filings.
Client services
Expertise
Occupation focus
Fee options
$0 - $999,999: 0.1% - 1.50%, Negotiable $1,000,000 - $2,499,999: 0.1% - 1.25%, Negotiable $2,500,000+: 0.1% - 1.25%, Negotiable
Commissions from insurance product sales at non-negotiable rates; paid at time of purchase.
Fee-only: Annual fees based on assets under management, negotiable within stated ranges.
Main office
1332 Post Road, Suite 2 A
Wells ME 04090
Advisors at this office
4
Most active in
Florida · Maine · Massachusetts · New Hampshire · Ohio · Texas
Also doing business as
Salem Advisory Group LLC · Stafford Advisory Group LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Warren B
ChFC®, Series 63
Wells, ME
Salem Advisory Group LLC
Warren Berger is a financial advisor with Salem Advisory Group LLC, holding the ChFC® and Series 63 designations and bringing 42 years of industry experience. He has been with Salem Advisory Group since 2009 and also worked at Lamaine Industries from 2011 to 2023. Salem Advisory Group serves individual investors, trusts, estates, charitable organizations, and employer-sponsored retirement plans, offering fee-based investment management and financial planning. The firm tailors investment strategies to client goals and risk tolerance using a combination of fundamental and technical analysis, with account reviews at least quarterly.
Kevin C
CFP®, Series 63
Wells, ME
Salem Advisory Group LLC
Kevin Colley is a CFP® with 28 years of experience in the financial advisory industry. He has been with Salem Advisory Group LLC since 2009 and has been self-employed since 1983. Colley serves as an ad hoc non-voting member of the investment committee at Cheverus High School, a nonprofit Jesuit high school. Salem Advisory Group, LLC manages approximately $76 million for individual and high-net-worth clients, trusts, estates, charitable organizations, and retirement plans. The firm provides discretionary investment management, financial planning, and pension consulting, tailoring portfolios to client objectives through a blend of fundamental and technical analysis and a range of investment strategies.
Peter B
Series 63, Series 65
Wells, ME
Salem Advisory Group LLC
Peter Bishop is a financial advisor with Salem Advisory Group LLC in Wells, ME, holding Series 63 and Series 65 credentials and 35 years of industry experience. He has been with Salem Advisory Group since 2013. Salem Advisory Group serves individual investors, high-net-worth clients, trusts, estates, charitable organizations, and employer-sponsored retirement plans. The firm offers fee-based investment management and financial planning, tailoring strategies based on client goals, risk tolerance, and time horizon, with portfolio reviews at least quarterly.
William R
Series 65
Wells, ME
Salem Advisory Group LLC
William Rispoli II is a financial advisor at Salem Advisory Group LLC with 10 years of industry experience. He holds a Series 65 designation and previously worked at Village Accounting and Hostile Valley Corporation. Salem Advisory Group manages approximately $76 million for a diverse client base including individual and high-net-worth households, trusts, estates, charitable organizations, and employer-sponsored retirement plans. The firm provides discretionary investment management, financial planning, and pension consulting services, tailoring portfolios to client objectives using fundamental and technical analysis along with various investment strategies.
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