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Saltmarsh Financial Advisors, LLC

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Client assets under management

$349,793,664

Clients

219

39% high-net-worth

Advisors

7

of 7 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

31

Very Low

Average account size

$1,597,231

About

Saltmarsh Financial Advisors provides discretionary investment management and financial planning to individuals and families as well as trustees, pension plans, corporations, and small businesses. The firm develops personalized Investment Policy Statements after pre‑advisory meetings and client questionnaires to align portfolios with clients’ goals, risk tolerances, and liquidity needs.

The firm’s investment process is asset‑allocation driven and framed by principles of Modern Portfolio Theory, favoring diversified mixes of passive and active mutual funds, ETFs, and the use of separately managed accounts through a Dimensional Fund Advisors partnership. Portfolios are typically managed with a multi‑year horizon, implemented under discretionary authority, and reviewed at least quarterly alongside the firm’s financial planning and implementation services.

Distinctive features include a formal affiliation and common ownership with a full‑service accounting and advisory firm, with several advisory personnel also employed by that affiliate—creating routine cross‑referral opportunities and disclosed potential conflicts of interest. The firm also employs advertising practices that are uncommon among similar team firms, including the use of client testimonials and promotion of third‑party ratings, and it participates in a Schwab Institutional custody program that provides additional operational resources.

Client services

Financial planning Portfolio management

Expertise

Wealth management

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Comprehensive financial planning fees typically start at $5,000 fixed fee, disclosed upfront in agreement

Percentage

$500,000 - $750,000: 1.50% $750,001 - $1,000,000: 1.25% $1,000,001 - $1,500,000: 1.10% $1,500,001 - $2,000,000: 1.00% $2,000,001+: 0.95%

Project-based

Up to $450 per hour for financial planning and consultations; clerical fees not to exceed $250 per hour

Other

Account minimum: $500,000 Fee-only: Financial planning fees based on hourly rate not to exceed $450 per hour; comprehensive financial plans typically start at $5,000 fixed fee; hourly consultations up to $450 per hour

Main office location

Saltmarsh Financial Advisors, LLC

900 N 12 Th Avenue

Pensacola FL 32501-3305, United States

Number of offices

2

Most active in

Alabama · Florida · Georgia · Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark H

CFA®, Series 63

Pensacola, FL

Saltmarsh Financial Advisors, LLC

Mark Hemby is a CFA® charterholder with five years of industry experience, currently serving at Saltmarsh Financial Advisors, LLC since 2020. Prior to joining Saltmarsh, he was involved with Table Needs, Inc. and Hemby Foods. Saltmarsh Financial Advisors, LLC provides investment management and financial planning services to individuals, families, fiduciaries, pension plans, corporations, and small businesses. The firm manages approximately $318.4 million across about 227 client relationships, employing an investment approach focused on asset allocation based on Modern Portfolio Theory and diversification across asset classes using both passive and active vehicles.

Wealth management Founder/Business Owner
user avatar

Christina D

Series 63, Series 66

Pensacola, FL

Saltmarsh Financial Advisors, LLC

Christina Doss is a financial advisor at Saltmarsh Financial Advisors, LLC in Pensacola, FL, holding Series 63 and Series 66 licenses with 22 years of industry experience. She has been with Saltmarsh Financial Advisors since 2013. Outside of her advisory role, she owns a condo rental business in Pensacola. Saltmarsh Financial Advisors provides investment management and financial planning services to individuals, families, fiduciaries, pension plans, corporations, and small businesses. The firm emphasizes asset allocation based on Modern Portfolio Theory, employing both passive and active investment strategies with a multi-year time horizon.

Wealth management Founder/Business Owner
user avatar

Michael H

CFP®, Series 63, Series 66

Pensacola, FL

Saltmarsh Financial Advisors, LLC

Michael Hall is a CFP® professional with 22 years of industry experience. He is currently with Saltmarsh Financial Advisors, LLC in Pensacola, FL, and has held positions at Charles Schwab Bank, SSB, Schwab Private Client Investment Advisory, Inc., and Charles Schwab & Co., Inc. since 2015. Saltmarsh Financial Advisors, LLC provides investment management and financial planning services to individuals, families, fiduciaries, pension plans, corporations, and small businesses. The firm emphasizes asset allocation based on Modern Portfolio Theory with a multi-year time horizon and utilizes a combination of passive and active investment vehicles.

Wealth management Founder/Business Owner
user avatar

Pierce B

Series 65

Pensacola, FL

Saltmarsh Financial Advisors, LLC

Pierce Broscious is a financial advisor at Saltmarsh Financial Advisors, LLC in Pensacola, FL, holding a Series 65 credential with five years of industry experience. He has been with Saltmarsh Financial Advisors since 2019 and previously worked at Saltmarsh, Cleaveland & Gund and Paytech Commercial. Broscious attended the University of Georgia from 2014 to 2018. Saltmarsh Financial Advisors provides investment management and financial planning services to individuals, families, fiduciaries, pension plans, corporations, and small businesses. The firm emphasizes asset allocation based on Modern Portfolio Theory with a multi-year time horizon and utilizes both passive and active investment vehicles across diversified asset classes.

Wealth management Founder/Business Owner
user avatar

George P

Series 65

Pensacola, FL

Saltmarsh Financial Advisors, LLC

George Peaden is a Series 65-licensed financial advisor with Saltmarsh Financial Advisors, LLC in Pensacola, FL, where he has worked since 2001. He has 20 years of industry experience and is also associated with Saltmarsh, Cleaveland & Gund. Saltmarsh Financial Advisors, LLC provides investment management and financial planning services to individuals, families, fiduciaries, pension plans, corporations, and small businesses. The firm manages approximately $318 million in assets and employs an investment approach based on asset allocation and diversification, utilizing both passive and active strategies with a multi-year time horizon.

Wealth management Founder/Business Owner
user avatar

Sarah H

CFP®, Series 65

Pensacola, FL

Saltmarsh Financial Advisors, LLC

Sarah Horne is a CFP® and Series 65-licensed financial advisor with Saltmarsh Financial Advisors, LLC, where she has worked since 2022. She has four years of industry experience, including prior roles at OneAmerica Securities and American United Life. Before entering the financial industry, she held academic positions at the University of West Florida, University of Alabama in Huntsville, and Auburn University. Saltmarsh Financial Advisors, LLC serves individuals and families, including high-net-worth clients, as well as fiduciaries, pension plans, corporations, and small businesses. The firm employs an investment approach based on Modern Portfolio Theory with a multi-year time horizon, emphasizing diversification through a mix of passive and active funds, ETFs, stocks, and bonds.

Wealth management Founder/Business Owner
user avatar

Jeffrey C

CFP®, Series 63, Series 66

Pensacola, FL

Saltmarsh Financial Advisors, LLC

Jeffrey Crouse is a CFP® professional with eight years of industry experience, currently serving as an advisor at Capital Markets IQ, LLC. His prior roles include positions at Fidelity Brokerage Services LLC and Equipment Depot. Capital Markets IQ provides investment advisory and related services to individuals, small businesses, plan sponsors, and multinational clients. The firm employs a combination of fundamental and technical analysis alongside proprietary strategies, offering wealth and portfolio management, financial planning, and support for alternative investments.

Wealth management Founder/Business Owner
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