San Francisco Asset Solutions

The firm serves individual investors and high‑net‑worth clients (defined in its brochure as liquid net worth over $1,000,000) and is registered to provide financial planning, non‑discretionary portfolio management for individuals and small businesses, and financial education seminars/workshops. The brochure notes the firm is newly formed and, at present, has not yet begun providing advisory services or managing client assets.

San Francisco Asset Solutions says it employs fundamental analysis and strategic asset allocation to build long‑term, globally diversified portfolios, typically recommending mutual funds, ETFs, stocks, U.S. Treasury instruments, and cash equivalents tailored to a client’s goals and risk tolerance. All portfolio management is non‑discretionary and financial planning engagements are scoped in advance (typically five to twenty hours with plan delivery in about four to six weeks), with clients retaining final approval of transactions and the ability to impose investment restrictions.

Compared with many independent advisers, the firm emphasizes educational seminars and workshops—a relatively uncommon service among peers—and discloses it may receive compensation from sales of insurance, real estate, or securities recommended in plans, with such conflicts to be disclosed to clients. The brochure also notes the principal’s prior commission‑based solicitation activity for a physical precious metals dealer and reiterates the firm’s initial status as a solo, start‑up operation with no current assets under management.