Sara-Bay Financial Corp.

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Client assets under management

$396,759,556

Clients

324

3% high-net-worth

Advisors

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

108

Very High

Average account size

$1,224,567

About

Sara-Bay Financial Corp. primarily serves individual investors — including qualified retirement accounts, trusts, foundations and corporate accounts — through discretionary portfolio management. The firm is a fee-only registered investment adviser that custodies client assets at Charles Schwab and passes transaction costs through to clients; all managed accounts are handled on a discretionary basis.

The firm pursues active asset management using its own in-house research and a combination of fundamental and technical analysis to select equities, debt instruments and ETFs tailored to clients’ time horizons and risk tolerances. Sara-Bay offers a range of strategies — including growth, dividend income, blended equity, ultra-low-cost ETF growth and balanced ETF allocations, and fixed income — and discloses it may purchase certain securities for some clients that are not offered to all, subject to suitability.

Noteworthy aspects include managing roughly $396.8 million in client assets with a three-advisor team and providing financial planning services at no additional charge as part of its management offering. The firm reports no legal or disciplinary events, maintains a written Code of Ethics and personal-trading oversight, votes client proxies when authorized, and uses Schwab Institutional platforms and Redtail for account servicing and recordkeeping.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Income planning Wealth management

Fee options

Percentage

$0 - $1,000,000: 1.25% $1,000,001+: 1.00%

Other

Minimum fee: $1,000 minimum annual fee ($250 billed quarterly) Fee-only: Fee only advisory firm, no commissions

Main office location

Sara-Bay Financial Corp.

2201 Cantu Court, Suite 102

Sarasota FL 34232, United States

Number of offices

Most active in

California · Florida · Georgia · New Hampshire · North Carolina · Pennsylvania · Texas · Virginia

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook Instagram Website 941-371-8027

Advisors at this firm

James H

Series 63, Series 65

Sarasota, FL

Sara-Bay Financial Corp.

James Hard is a financial advisor at Sara-Bay Financial Corp. in Sarasota, FL, with 27 years of industry experience. He holds Series 63 and Series 65 designations and has been with Sara-Bay Financial Corp. since 1993. Sara-Bay Financial Corp. serves individual clients, including qualified retirement, joint, trust, foundation, and corporate accounts, through discretionary portfolio management and advisory services. The firm uses in-house research and a combination of fundamental and technical analysis to manage tailored portfolios, offering various strategies such as concentrated equity growth, equity dividend income, blended approaches, ETFs, and fixed income.

Active portfolio management Income planning Wealth management

James M

CFP®, Series 63, Series 66

Sarasota, FL

Sara-Bay Financial Corp.

James Mills is a CFP® professional with 13 years of industry experience. He has worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services, LLC. Mills is currently with Sara-Bay Financial Corp. in Sarasota, FL. Sara-Bay Financial Corp. serves individual clients, including retirement, trust, foundation, and corporate accounts, through discretionary portfolio management and advisory services. The firm uses in-house research and a combination of fundamental and technical analysis to create actively managed, tailored portfolios across various equity and fixed-income strategies.

Active portfolio management Income planning Wealth management

Benjamin H

CFP®, Series 63, Series 65

Sarasota, FL

Sara-Bay Financial Corp.

Benjamin Hard is a CFP® professional with 19 years of industry experience, currently serving as an advisor at Sara-Bay Financial Corp. since 2008. He holds Series 63 and Series 65 licenses and is based in Sarasota, FL. Sara-Bay Financial Corp. primarily serves individual clients, including qualified retirement, joint, trust, foundation, and corporate accounts, through discretionary portfolio management and related advisory services. The firm uses in-house research combined with fundamental and technical analysis to create actively managed, tailored portfolios across various strategies, focusing on multi-year core holdings and systematic removal of underperformers.

Active portfolio management Income planning Wealth management

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