Sara-Bay Financial Corp.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Sara-Bay Financial Corp. primarily serves individual investors — including qualified retirement accounts, trusts, foundations and corporate accounts — through discretionary portfolio management. The firm is a fee-only registered investment adviser that custodies client assets at Charles Schwab and passes transaction costs through to clients; all managed accounts are handled on a discretionary basis.
The firm pursues active asset management using its own in-house research and a combination of fundamental and technical analysis to select equities, debt instruments and ETFs tailored to clients’ time horizons and risk tolerances. Sara-Bay offers a range of strategies — including growth, dividend income, blended equity, ultra-low-cost ETF growth and balanced ETF allocations, and fixed income — and discloses it may purchase certain securities for some clients that are not offered to all, subject to suitability.
Noteworthy aspects include managing roughly $396.8 million in client assets with a three-advisor team and providing financial planning services at no additional charge as part of its management offering. The firm reports no legal or disciplinary events, maintains a written Code of Ethics and personal-trading oversight, votes client proxies when authorized, and uses Schwab Institutional platforms and Redtail for account servicing and recordkeeping.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.25% $1,000,001+: 1.00%
Minimum fee: $1,000 minimum annual fee ($250 billed quarterly) Fee-only: Fee only advisory firm, no commissions
Main office
2201 Cantu Court, Suite 102
Sarasota FL 34232
Advisors at this office
3
Most active in
California · Florida · Georgia · New Hampshire · North Carolina · Pennsylvania · Texas · Virginia
Also doing business as
No Commission Annuity · Sara Bay Financial Corp.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
James H
Series 63, Series 65
Sarasota, FL
Sara-Bay Financial Corp.
James Hard is a financial advisor at Sara-Bay Financial Corp. in Sarasota, FL, with 27 years of industry experience. He holds Series 63 and Series 65 designations and has been with Sara-Bay Financial Corp. since 1993. Sara-Bay Financial Corp. serves individual clients, including qualified retirement, joint, trust, foundation, and corporate accounts, through discretionary portfolio management and advisory services. The firm uses in-house research and a combination of fundamental and technical analysis to manage tailored portfolios, offering various strategies such as concentrated equity growth, equity dividend income, blended approaches, ETFs, and fixed income.
James M
CFP®, Series 63, Series 66
Sarasota, FL
Sara-Bay Financial Corp.
James Mills is a CFP® professional with 13 years of industry experience. He has worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services, LLC. Mills is currently with Sara-Bay Financial Corp. in Sarasota, FL. Sara-Bay Financial Corp. serves individual clients, including retirement, trust, foundation, and corporate accounts, through discretionary portfolio management and advisory services. The firm uses in-house research and a combination of fundamental and technical analysis to create actively managed, tailored portfolios across various equity and fixed-income strategies.
Benjamin H
CFP®, Series 63, Series 65
Sarasota, FL
Sara-Bay Financial Corp.
Benjamin Hard is a CFP® professional with 19 years of industry experience, currently serving as an advisor at Sara-Bay Financial Corp. since 2008. He holds Series 63 and Series 65 licenses and is based in Sarasota, FL. Sara-Bay Financial Corp. primarily serves individual clients, including qualified retirement, joint, trust, foundation, and corporate accounts, through discretionary portfolio management and related advisory services. The firm uses in-house research combined with fundamental and technical analysis to create actively managed, tailored portfolios across various strategies, focusing on multi-year core holdings and systematic removal of underperformers.
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