SB Advisory, LLC logo

SB Advisory, LLC

Updated today

Client AUM

$638,501,947

Clients

2,634

Advisors

25

across 31 offices

About

SB Advisory, LLC is an SEC-registered multi-team advisory firm with 34 advisors managing approximately $1.101 billion for about 2,634 clients. The firm serves individuals (including high-net-worth clients), businesses and retirement plans, and offers portfolio management, comprehensive/limited/hourly financial planning, and access to third‑party manager programs and model portfolios.

SB Advisory primarily delivers advice on a non‑discretionary basis — as of March 31, 2026 it reported about $1.09 billion in non‑discretionary assets versus roughly $11.3 million managed discretionarily — so advisors typically provide recommendations that clients approve before transactions. Investment implementation spans mutual fund and ETF asset allocation, selection of individual undervalued equities and use of outside managers, and the firm employs fundamental, technical and qualitative analysis in tailoring client portfolios.

Noteworthy aspects compared with peers include the unusually high concentration of non‑discretionary AUM and the presence of disclosure events: the brochure reflects an amended filing and indicates that some individual investment adviser representatives have disciplinary disclosures. The firm also operates alongside an affiliated broker‑dealer and discloses various revenue‑sharing and markup arrangements (e.g., ticket charges, margin and cash‑sweep revenue) and related compliance controls such as a Code of Ethics and supervisory procedures to address potential conflicts.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance

Occupation focus

Founder/Business Owner Executive

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Fee options

Percentage

$0 - $500,000: 2.50% $500,000 - $1,000,000: 2.00% $1,000,000 - $2,000,000: 1.75% $2,000,000 - $5,000,000: 1.50% $5,000,000+: 1.25%

Commissions

Transaction fees up to $10 for equities, $15 for mutual funds, $20 for fixed income; commission fees via affiliated broker-dealer for certain transactions and insurance sales.

Project-based

Up to $600/hour for Limited Financial Planning and Hourly Financial Planning and Consultation; fees negotiable.

Other

Fee-only: Comprehensive Financial Planning fee up to $15,000 or up to 1% of assets covered; Limited and Hourly Financial Planning at up to $600/hour; fees negotiable.

Main office

See office

3424 Peachtree Road NE, Suite 2200

Atlanta GA 30326-1184

Advisors at this office

1

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Also doing business as

360 One Advisory · Abg Retirement Solutions · Advanced Asset Solutions, LLC · Advanced Financial Concepts, Inc. · Arbor Wealth Management · Arnett Financial Services Group, LLC · Bowman Wealth Management LLC · Brennan Francis · Bryan Edwards Wealth Management · Clarity Capital Management Corp · Corto Financial Group, LLC · Deemer Wealth Management, LLC · Em Financial Services · Feris Financial, LLC · Gold Leaf Financial · Grabe Financial Services Inc · Green Street Wealth Advisory · Ifs Advisory, LLC · Mohlman Wealth Management · Nergard Wealth Management LLC · Pnw Advisory · Pro Financial Group, LLC · Rca Advisory Services, LLC · Rnl Financial, LLC · Robert Bulloch Wealth Management LLC (Robertbulloch.Com) · Santa Fe Wealth Advisors · Sb Advisory, LLC · Shebar Financial, LLC · Smith Bernstein · Summit Rockwall Wealth Managers · The Financial Architects (Financialarchitects Usa.Com) · The Henderson Financial Group & (Hyacinthhenderson.Com) · Treese Investments LLC · Zofingen Private Wealth

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert B

Series 63, Series 65

Raleigh, NC

SB Advisory, LLC

Robert Bulloch is a financial advisor at SB Advisory, LLC with 31 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at firms including Infinity Financial Services Advisory, LPL Financial, and Morgan Stanley. He also operates an investment-related business under the name Robert Bulloch, MBA Wealth Management. SB Advisory, LLC is a multi-team advisory firm serving individuals, businesses, and retirement plans. The firm primarily provides non-discretionary investment advice, employing a combination of fundamental, technical, and qualitative analysis across mutual funds, ETFs, individual equities, and third-party managers.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Walter H

Series 63, Series 65

Sarasota, FL

SB Advisory, LLC

Walter Hester III is a financial advisor at SB Advisory, LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Naples Asset Management Company LLC since 2009. He is also the Managing Member of Quanta Capital Management LLC, where he provides non-professional investment consulting. SB Advisory, LLC is a multi-team SEC-registered advisory firm serving individuals, businesses, and retirement plans with asset management, financial planning, and access to third-party manager programs. The firm primarily offers non-discretionary advice and employs a mix of fundamental, technical, and qualitative analysis in portfolio construction.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Frank L

Series 63, Series 65

Miami, FL

SB Advisory, LLC

Frank Lumpuy is a financial advisor with SB Advisory, LLC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He previously worked at Kovack Advisors, Inc. and Kovack Securities, Inc. from 2006 to 2024. SB Advisory, LLC is an SEC-registered multi-team advisory firm serving individuals, businesses, and retirement plans, managing approximately $1.1 billion in assets. The firm primarily provides non-discretionary investment advice, utilizing mutual funds, ETFs, individual equities, and outside managers with fundamental, technical, and qualitative analysis.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Charles B

Series 63, Series 65

West Hartford, CT

SB Advisory, LLC

Charles Birbara is a financial advisor with SB Advisory, LLC, holding Series 63 and Series 65 credentials and bringing 30 years of industry experience. His career includes 23 years at Merrill followed by roles at SB Advisory, IFS Securities, and Cabot Lodge Securities. SB Advisory, LLC is a multi-team SEC-registered advisory firm with 34 advisors managing approximately $1.1 billion for over 2,600 clients. The firm serves individuals, businesses, and retirement plans, primarily providing advice on a non-discretionary basis with a focus on mutual fund and ETF allocation, individual equity selection, and third-party manager programs.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Jeffrey B

Series 63, Series 65

Scottsdale, AZ

SB Advisory, LLC

Jeffrey Bowman is a financial advisor at SB Advisory, LLC in Scottsdale, Arizona, holding Series 63 and Series 65 credentials with 39 years of industry experience. He has worked with firms including Cabot Lodge Securities LLC and IFS Securities, Inc. Bowman is also CEO of Bowman Wealth Management LLC, an entity established for tax purposes. SB Advisory, LLC is a multi-team SEC-registered advisory firm with 34 advisors managing approximately $1.1 billion for over 2,600 clients. The firm serves individuals, businesses, and retirement plans, primarily providing non-discretionary investment advice that includes mutual funds, ETFs, individual equities, and third-party manager programs using fundamental, technical, and qualitative analysis.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Robert H

Series 63, Series 65

Traverse City, MI

SB Advisory, LLC

Robert Hughes is a financial advisor at SB Advisory, LLC with 40 years of industry experience. He holds Series 63 and Series 65 registrations and has previously worked at Principal Securities, Principal Life Insurance Company, and Next Financial Group. Outside of his advisory work, Hughes serves on several nonprofit boards, including Friends of West MI PAC and Michigan Trails Fund, and is active in organizing charitable events such as the Grand Rapids Gran Fondo and Armed Forces Thanksgiving. SB Advisory, LLC is a multi-team advisory firm serving individuals, businesses, and retirement plans, managing over $1.1 billion primarily on a non-discretionary basis. The firm offers portfolio management and various financial planning services, utilizing a combination of fundamental, technical, and qualitative analysis to tailor client portfolios.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Christopher R

Series 63, Series 65

Lake Orion, MI

SB Advisory, LLC

Christopher Roumayeh is a financial advisor with SB Advisory, LLC, holding Series 63 and Series 65 credentials and 23 years of industry experience. His prior roles include positions at San Blas Securities, Capital Asset Advisory Service, Bank of America, and Merrill. Outside of advisory work, he is a partner in Team Renegade, LLC, a technology business. SB Advisory, LLC is a multi-team SEC-registered advisory firm with 34 advisors managing over $1 billion in assets for individuals, businesses, and retirement plans. The firm primarily provides non-discretionary portfolio management and financial planning, employing a mix of fundamental, technical, and qualitative analysis in client portfolio construction.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Adam G

Series 63, Series 65

New York, NY

SB Advisory, LLC

Adam Godino is a financial advisor at SB Advisory, LLC in New York, NY, holding Series 63 and Series 65 licenses with eight years of industry experience. He previously worked at Equitable Advisors and AXA Advisors, LLC. SB Advisory, LLC is a multi-team advisory firm managing over $1.1 billion for approximately 2,634 clients, including individuals, businesses, and retirement plans. The firm primarily provides non-discretionary advice, utilizing fundamental, technical, and qualitative analysis to tailor portfolios through mutual funds, ETFs, individual equities, and third-party managers.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Dennis K

Series 63, Series 66

Lewis Center, OH

SB Advisory, LLC

Dennis Ku is a financial advisor at SB Advisory, LLC with 21 years of industry experience. He holds Series 63 and Series 66 licenses and has held roles at San Blas Securities, Hornor Townsend & Kent Inc, Penn Mutual Life Insurance Company, and Bankers Life. Ku also owns an insurance brokerage offering multi-line insurance sales and service. SB Advisory, LLC is a multi-team SEC-registered advisory firm with 34 advisors managing over $1.1 billion for more than 2,600 clients. The firm serves individuals, businesses, and retirement plans primarily on a non-discretionary basis, employing fundamental, technical, and qualitative analysis in portfolio management and financial planning.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Steven A

Series 63, Series 65, Series 66

Huntington, NY

SB Advisory, LLC

Steven Aibel is a financial advisor with SB Advisory, LLC, holding Series 63, 65, and 66 licenses and 12 years of industry experience. His prior roles include positions at The Prudential Insurance Company of America, Bank of America, Merrill, and KN Capital. Outside of his advisory work, he serves as a trustee for a family trust. SB Advisory, LLC is a multi-team SEC-registered advisory firm managing approximately $1.1 billion for individuals, businesses, and retirement plans. The firm primarily provides non-discretionary investment advice utilizing a mix of mutual funds, ETFs, individual equities, and third-party managers based on fundamental, technical, and qualitative analysis.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

William V

Series 63, Series 65

Mills River, NC

SB Advisory, LLC

William Vlahoulis is a financial advisor at SB Advisory, LLC with 38 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Oppenheimer & Co. Inc, Wells Fargo Clearing, Wells Fargo Advisors LLC, and UBS Financial Services. SB Advisory, LLC is an SEC-registered multi-team advisory firm with 34 advisors managing approximately $1.101 billion for around 2,634 clients. The firm serves individuals, businesses, and retirement plans, primarily providing non-discretionary advice using mutual funds, ETFs, individual equities, and third-party managers through fundamental, technical, and qualitative analysis.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
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Maurice N

ChFC®, Series 63

Buffalo, NY

SB Advisory, LLC

Maurice Naylon III is a financial advisor with SB Advisory, LLC, holding the ChFC® designation and Series 63 license, with 49 years of industry experience. He has worked at Lincoln Financial Advisors since 1999 and has been with SB Advisory and San Blas Securities since 2021. Outside of advisory services, Naylon is involved in several nonprofit boards and community organizations, including the Buffalo Renaissance Foundation and the Buffalo and Erie County Naval & Military Park. SB Advisory, LLC is a multi-team advisory firm serving individuals, businesses, and retirement plans. The firm primarily provides non-discretionary advice and employs a combination of fundamental, technical, and qualitative analysis to tailor client portfolios.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Omar G

Series 63

Columbus, OH

SB Advisory, LLC

Omar Ganoom is a financial advisor with SB Advisory, LLC in Columbus, OH, holding a Series 63 designation and 29 years of industry experience. His prior roles include positions at San Blas Securities LLC, Central States Capital Markets, Caldwell Sutter Capital, Inc., and Boenning & Scattergood. Outside of his advisory work, he is the managing member of a real estate ownership entity. SB Advisory, LLC is a multi-team firm managing over $1 billion for individuals, businesses, and retirement plans. The firm primarily provides non-discretionary investment advice using a combination of mutual funds, ETFs, individual equities, and outside managers, employing fundamental, technical, and qualitative analysis.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Hyacinth S

Series 63, Series 66

Miami Lakes, FL

SB Advisory, LLC

Hyacinth Sikes is a financial advisor with SB Advisory, LLC, holding Series 63 and Series 66 designations and bringing 12 years of industry experience. She has worked at Henderson Insurance since 2012 and The Henderson Financial Group since 2002, where she serves as Co-CEO and financial planner. Outside of her advisory role, she is involved in publishing, personal finance coaching, and operates a wellness and CBD e-commerce business. Sikes also serves as Treasurer for the nonprofit Friends of Medicine Foundation. SB Advisory, LLC is a multi-team SEC-registered advisory firm with 34 advisors managing over $1.1 billion for approximately 2,634 clients. The firm serves individuals, businesses, and retirement plans, offering portfolio management and financial planning primarily on a non-discretionary basis, employing a mix of fundamental, technical, and qualitative analysis in client portfolio construction.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
user avatar

Jeffrey R

Series 66

Wesley Chapel, FL

SB Advisory, LLC

Jeffrey Rodriguez Aponte is a financial advisor with SB Advisory, LLC who holds a Series 66 designation and has 23 years of industry experience. His prior work includes roles at B. Riley Wealth Management, B. Riley Wealth Advisors, National Securities Corporation, International Financial Solutions, and Freedom Advisory. Outside of his advisory work, he is president of Tampasaos, LLC, a company that owns a hotel with 11 rooms. SB Advisory, LLC is an SEC-registered multi-team advisory firm serving individuals, businesses, and retirement plans. The firm primarily provides non-discretionary advice, employing fundamental, technical, and qualitative analysis across a range of investment options including mutual funds, ETFs, individual equities, and third-party managers.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
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