SB Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$638,501,947
Clients
2,634
Advisors
25
across 31 offices
About
SB Advisory, LLC is an SEC-registered multi-team advisory firm with 34 advisors managing approximately $1.101 billion for about 2,634 clients. The firm serves individuals (including high-net-worth clients), businesses and retirement plans, and offers portfolio management, comprehensive/limited/hourly financial planning, and access to third‑party manager programs and model portfolios.
SB Advisory primarily delivers advice on a non‑discretionary basis — as of March 31, 2026 it reported about $1.09 billion in non‑discretionary assets versus roughly $11.3 million managed discretionarily — so advisors typically provide recommendations that clients approve before transactions. Investment implementation spans mutual fund and ETF asset allocation, selection of individual undervalued equities and use of outside managers, and the firm employs fundamental, technical and qualitative analysis in tailoring client portfolios.
Noteworthy aspects compared with peers include the unusually high concentration of non‑discretionary AUM and the presence of disclosure events: the brochure reflects an amended filing and indicates that some individual investment adviser representatives have disciplinary disclosures. The firm also operates alongside an affiliated broker‑dealer and discloses various revenue‑sharing and markup arrangements (e.g., ticket charges, margin and cash‑sweep revenue) and related compliance controls such as a Code of Ethics and supervisory procedures to address potential conflicts.
Client services
Expertise
Occupation focus
Fee options
$0 - $500,000: 2.50% $500,000 - $1,000,000: 2.00% $1,000,000 - $2,000,000: 1.75% $2,000,000 - $5,000,000: 1.50% $5,000,000+: 1.25%
Transaction fees up to $10 for equities, $15 for mutual funds, $20 for fixed income; commission fees via affiliated broker-dealer for certain transactions and insurance sales.
Up to $600/hour for Limited Financial Planning and Hourly Financial Planning and Consultation; fees negotiable.
Fee-only: Comprehensive Financial Planning fee up to $15,000 or up to 1% of assets covered; Limited and Hourly Financial Planning at up to $600/hour; fees negotiable.
Main office
See office3424 Peachtree Road NE, Suite 2200
Atlanta GA 30326-1184
Advisors at this office
1
Offices (31)
Traverse City, MI
12935 S. West Bay Shore Drive, Traverse City, MI 49684-6298
2 advisors
Atlanta, GA
3424 Peachtree Road NE Suite 2200, Atlanta, GA 30326-1184
1 advisor
Boca Raton, FL
Boca Raton, FL
1 advisor
Buffalo, NY
360 Delaware Avenue Suite 110, Buffalo, NY 14202-1610
1 advisor
Carmichael, CA
Carmichael, CA
1 advisor
Most active in
Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin
Also doing business as
360 One Advisory · Abg Retirement Solutions · Advanced Asset Solutions, LLC · Advanced Financial Concepts, Inc. · Arbor Wealth Management · Arnett Financial Services Group, LLC · Bowman Wealth Management LLC · Brennan Francis · Bryan Edwards Wealth Management · Clarity Capital Management Corp · Corto Financial Group, LLC · Deemer Wealth Management, LLC · Em Financial Services · Feris Financial, LLC · Gold Leaf Financial · Grabe Financial Services Inc · Green Street Wealth Advisory · Ifs Advisory, LLC · Mohlman Wealth Management · Nergard Wealth Management LLC · Pnw Advisory · Pro Financial Group, LLC · Rca Advisory Services, LLC · Rnl Financial, LLC · Robert Bulloch Wealth Management LLC (Robertbulloch.Com) · Santa Fe Wealth Advisors · Sb Advisory, LLC · Shebar Financial, LLC · Smith Bernstein · Summit Rockwall Wealth Managers · The Financial Architects (Financialarchitects Usa.Com) · The Henderson Financial Group & (Hyacinthhenderson.Com) · Treese Investments LLC · Zofingen Private Wealth
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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