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Schultz Financial Group Incorporated

Updated today

Client AUM

$207,551,006

Clients

110

Advisors

5

across 2 offices

About

Schultz Financial Group provides wealth management and non-discretionary investment management to individuals, high‑net‑worth families, trusts, estates, small businesses, pension and charitable organizations, using a “Four Capitals” framework that addresses financial, physical, intellectual and psychological considerations. Its services include customized financial planning, tax and trust/estate planning coordination, charitable giving and business consulting, with additional advisory support (such as real estate and legacy planning) for very large family clients.

The firm’s investment approach emphasizes scenario analysis and the selection and due diligence of third‑party managers and private funds rather than frequent stock‑picking, and portfolios are constructed to align with each client’s written objectives. SFG manages assets on a non‑discretionary basis—preparing recommendations, monitoring performance and proposing rebalancing—but requires client consent to execute transactions, which can limit its ability to act during periods when clients are unavailable.

What distinguishes SFG from many team firms is its primary use of a fixed annual retainer and its predominantly non‑discretionary asset base; the brochure discloses over $214 million managed on a non‑discretionary basis as of December 31, 2025. The firm also routinely incorporates unaffiliated private investment funds, independent managers, and multi‑advisor coordination into client solutions, concentrating its advisory role on manager selection, planning integration, and ongoing oversight rather than delegated trading authority.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Charitable giving & philanthropy Business ownership considerations General estate planning guidance Real estate investing

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Fixed annual retainer fee generally ranging between $20,000 and $150,000 for Combined Wealth and Non-Discretionary Investment Management, payable monthly or quarterly in advance

Percentage

$0 - $1,000,000: 1% annually $1,000,001 - $2,000,000: 0.75% annually $2,000,001+: 0.5% annually

Project-based

$150 to $500 per hour for planning and consulting services

Other

Minimum fee: Minimum annual fee of $20,000 for Combined Wealth and Non-Discretionary Investment Management Services, negotiable and may be waived Fee-only: Financial planning and consulting fees generally range between $150 and $500 per hour

Main office

See office

5190 Neil Road, Suite 450

Reno NV 89502

Advisors at this office

4

Most active in

California · Nevada · New Hampshire · Texas

Also doing business as

Schultz & Schultz Inc · Schultz Financial Group Incorporated

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Alyssa D

CFP®, Series 65

Reno, NV

Schultz Financial Group Incorporated

Alyssa Dalbey is a CFP® and Series 65-licensed advisor at Schultz Financial Group Incorporated with eight years of industry experience. She has worked at Schultz Financial Group since 2016 and previously held roles at Iridium Technology and the University of Nevada, Reno. Schultz Financial Group Incorporated advises individuals, high-net-worth families, trusts, estates, small businesses, pension and profit-sharing plans, and charitable organizations on wealth management and non-discretionary investment management. The firm uses a “Four Capitals” framework and a macroeconomic-driven investment process focused on external manager selection, typically operating on a non-discretionary basis with a fixed annual retainer fee structure.

Wealth management Charitable giving & philanthropy Business ownership considerations General estate planning guidance Real estate investing Founder/Business Owner Retired
user avatar

Russell S

CFP®

Reno, NV

Schultz Financial Group Incorporated

Russell Schultz is a CFP® with 28 years of experience in the financial advisory industry. He has been with Schultz Financial Group Incorporated since 2009, working within a team of five advisors. The firm advises individuals, families, trusts, estates, small businesses, pension and profit-sharing plans, and charitable organizations on wealth management and non-discretionary investment management. Schultz Financial Group Incorporated employs a “Four Capitals” framework covering financial, physical, intellectual, and psychological aspects. The firm’s investment approach begins with macroeconomic scenario analysis and focuses on due diligence of external managers across various asset classes, operating primarily on a non-discretionary basis with a fixed annual retainer fee structure.

Wealth management Charitable giving & philanthropy Business ownership considerations General estate planning guidance Real estate investing Founder/Business Owner Retired
user avatar

Kayleigh H

CFP®, Series 63, Series 65

Costa Mesa, CA

Schultz Financial Group Incorporated

Kayleigh Horn is a CFP® with 13 years of industry experience and is currently a member of Schultz Financial Group Incorporated. Her prior experience includes roles at Cambridge Investment Research Advisors and Newport Financial Group. Schultz Financial Group provides wealth management and non-discretionary investment management to individuals, families, trusts, estates, small businesses, pension, and charitable organizations using a “Four Capitals” framework that addresses multiple financial and personal considerations. The firm emphasizes scenario analysis and third-party manager selection, managing assets primarily on a non-discretionary basis with a focus on planning integration and oversight.

Wealth management Charitable giving & philanthropy Business ownership considerations General estate planning guidance Real estate investing Founder/Business Owner Retired
user avatar

Jennifer S

Series 63, Series 65

Reno, NV

Schultz Financial Group Incorporated

Jennifer Specter is a financial advisor at Schultz Financial Group Incorporated in Reno, NV, with nine years of industry experience. She holds Series 63 and Series 65 licenses and has been with Schultz Financial Group since 2016. Outside of her advisory role, she serves as Managing Director for Cruz Consulting Group, providing human capital consulting services. Schultz Financial Group advises individuals, families, trusts, estates, small businesses, pension and profit-sharing plans, and charitable organizations on wealth management and non-discretionary investment management. The firm employs a “Four Capitals” framework and emphasizes macroeconomic scenario analysis and external manager due diligence, primarily operating on a non-discretionary basis with a fixed annual retainer fee structure.

Wealth management Charitable giving & philanthropy Business ownership considerations General estate planning guidance Real estate investing Founder/Business Owner Retired
user avatar

Vicki S

CFP®

Reno, NV

Schultz Financial Group Incorporated

Vicki Schultz is a CFP® professional with 33 years of experience at Schultz Financial Group Incorporated, where she has worked since 1983. She serves as an investment committee member for the University of Nevada, Reno Foundation, participating in quarterly meetings to review and advise on the foundation’s investment policies. Schultz Financial Group provides wealth management and non-discretionary investment management to individuals, families, trusts, and institutions using a “Four Capitals” framework. The firm emphasizes scenario analysis and manager due diligence, managing assets primarily on a non-discretionary basis with a focus on planning integration and oversight.

Wealth management Charitable giving & philanthropy Business ownership considerations General estate planning guidance Real estate investing Founder/Business Owner Retired
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