SCS Asset Management, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
SCS Asset Management is a small SEC‑registered adviser managing roughly $30 million for about 67 clients and provides discretionary and non‑discretionary portfolio management, modular financial consulting, and pension consulting to individual and high‑net‑worth clients. The firm also offers plan‑level advice and participant education services for employee benefit plans in addition to hourly consulting engagements.
The firm tailors portfolios to client objectives and may use fundamental, technical, and charting analysis, employing both long‑term holdings and occasional short‑term trades as suitability dictates; management can be subject to written client guidelines or discretionary authority. The principal holds the Certified Plan Fiduciary Advisor (CPFA) designation and the firm acknowledges fiduciary duties when advising on retirement accounts under applicable rules.
Notably, SCS is affiliated with a pension consulting entity that operates under an exemption for consultants to large plans and is also affiliated with a licensed insurance agency, so its personnel are licensed to sell insurance products and may receive commission compensation separate from advisory fees. Those affiliations and dual roles are disclosed as potential conflicts of interest (for example, referrals to or compensation from affiliated services), and the firm describes processes to inform clients and allow clients to decline affiliated products.
Client services
Expertise
Occupation focus
Fee options
$0 - $300,000: 2.00% $300,001 - $700,000: 1.75% $700,001 - $1,500,000: 1.50% $1,500,001 - $5,000,000: 1.25% $5,000,001 - $10,000,000: 1.00% $10,000,001 - $15,000,000: 0.75% $15,000,001 - $20,000,000: 0.50% $20,000,001 - Negotiable: Negotiable
Insurance commissions earned by associated persons from selling insurance products are separate and in addition to advisory fees.
Advisory Consulting Services hourly fee: $250/hour for Senior Registered Investment Advisor; $150/hour for Registered Investment Advisor Representative.
Main office
17872 Us Highway 41 N
Lutz FL 33549
Advisors at this office
2
Most active in
Alabama · Florida · Tennessee · Texas
Also doing business as
Saunders, Cook & Searle Asset Management, Corp. · Scs Asset Management · Scs Asset Management, Inc · Scs Asset Management, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Forms ADV
Advisors at this firm
Richard M
Series 63, Series 65
Lutz, FL
SCS Asset Management, Inc.
Richard Morsch is a financial advisor with SCS Asset Management, Inc. in Lutz, FL, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. He has been with SCS Asset Management since 2016 and previously worked at Securities Research, Inc. from 2011 to 2025. Outside his advisory work, he owns SRM Services LLC, a non-investment-related business entity. SCS Asset Management is a small SEC-registered firm managing approximately $30 million for about 67 clients. The firm serves individual and high-net-worth clients with discretionary and non-discretionary portfolio management, financial consulting, and pension consulting, employing a blend of fundamental, technical, and charting analysis tailored to client objectives.
John S
Series 63, Series 65
Lutz, FL
SCS Asset Management, Inc.
John Saunders is the principal of SCS Asset Management, Inc. and holds Series 63 and Series 65 licenses with 24 years of industry experience. He has worked with Saunders Financial Securities Group, LLC, Saunders Asset Management, Inc., and Securities Research, Inc. He is also involved in insurance products and pension plan consulting. SCS Asset Management is an independent SEC-registered advisory firm managing approximately $30 million for individual and high-net-worth clients. The firm provides discretionary and non-discretionary portfolio management, modular financial consulting, and pension consulting, tailoring portfolios using fundamental, technical, and charting analysis to meet client objectives.
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