Second 50 Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Second 50 Financial advises individual and high-net-worth clients, providing discretionary portfolio management alongside standalone and bundled financial planning and consulting. The firm implements client portfolios through a turnkey asset management platform and access to Independent Managers, using SMAs/UMAs and a diversified mix that can include public securities and alternative investments.
Second 50 is a small advisory team managing roughly $341.6 million in client assets and conducts regular fundamental, asset-allocation, and manager-due-diligence analysis while relying on licensed AI software to support research, reporting, and operational workflows; final investment decisions remain subject to human oversight. The firm also discloses that it advertises hypothetical performance in its materials, an uncommon practice among peers that it uses to illustrate modeled outcomes.
Noteworthy operational features include the firm’s disclosure that principals may receive residual “profits-only” interests in certain private alternative offerings, a potential conflict the brochure documents, and an affiliated entity that produces educational and lifestyle content for the 50+ demographic. The firm further requires clients to use a specific custodian for trade execution and does not routinely block-aggregate trades, practices that differentiate its execution and service model from many peers.
Client services
Expertise
Demographic focus
Fee options
0.50% - 1.00% annually (customized flat or tiered fee per client agreement)
Financial planning and consulting subscription fees range from $7,000 to $10,000 per six-month engagement, up to $20,000 for complex cases
Main office
111 N. Sepulveda Blvd, Suite 300
Manhattan Beach CA 90266
Advisors at this office
2
Most active in
Arizona · California · Florida · Illinois · Texas
Also doing business as
Second 50 Financial · Second 50 Financial LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Kathleen A
CFP®, Series 66
Manhattan Beach, CA
Second 50 Financial
Kathleen Adams is a CFP® professional with 27 years of industry experience, currently serving at Second 50 Financial. Her prior roles include positions at Ashton Thomas Private Wealth, Royal Alliance Associates, Signature Estate & Investment Advisors, and Waddell & Reed. She is also the author of an investment-related book. Second 50 Financial advises individual and high-net-worth clients, offering discretionary portfolio management alongside financial planning and consulting. The firm utilizes a turnkey asset management platform with access to Independent Managers and incorporates licensed AI software to support research and operations, while maintaining human oversight of investment decisions.
David S
Series 66
Manhattan Beach, CA
Second 50 Financial
David Swift is a financial advisor with Second 50 Financial in Manhattan Beach, CA, holding a Series 66 designation and 16 years of industry experience. His prior roles include positions at Ashton Thomas Insurance Agency, Royal Alliance Associates, and Signature Estate & Investment Advisors. He is also a licensed insurance agent operating a separate insurance sales and service business. Second 50 Financial advises individual and high-net-worth clients with discretionary portfolio management and comprehensive financial planning, utilizing a turnkey asset management platform and access to independent managers. The firm manages approximately $341.6 million in client assets and combines fundamental analysis with licensed AI software to support research and operations, maintaining human oversight for investment decisions.
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