Secure Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Secure Planning, LLC provides discretionary and non-discretionary asset management, financial planning, and consulting to individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm advises both non-high-net-worth and high-net-worth individuals and offers managed programs through third-party platforms such as SEI and Charles Schwab.
The firm’s investment approach relies on Modern Portfolio Theory and an efficient market philosophy to construct asset allocations, with portfolios rebalanced quarterly and options to use SEI model portfolios or customized allocations. Secure Planning acts as a fiduciary for retirement account advice and conducts account reviews at least quarterly while using software and third-party resources to analyze asset classes and fund performance.
Several operational features distinguish Secure Planning from many peers: the firm is also a registered broker-dealer and a licensed insurance agency, and its investment adviser representatives may act as registered representatives or insurance agents and receive commissions or insurance commissions separate from advisory fees, a potential conflict disclosed in its brochure. The firm also operates Finn Wealth Advisors, a practice that focuses on supporting athletes, and receives back-office and operational benefits from its relationships with SEI and Schwab.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for financial planning services may be negotiated
$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.85% $3,000,001 - $5,000,000: 0.75% $5,000,001 - $7,000,000: 0.65% $7,000,001+: 0.55%
Commissions earned from insurance product sales and securities transactions executed by Registered Representatives
Hourly fees ranging from $150 to $500 depending on scope and complexity
Fee-only: Hourly fees ranging from $150 to $500 depending on scope and complexity; fixed fees may be negotiated
Main office
42 Middle Street
Portsmouth NH 03801
Advisors at this office
4
Most active in
Arizona · Colorado · Florida · Maine · Massachusetts · Mississippi · New Hampshire · New York · Texas
Also doing business as
Finn Wealth Advisors · Secure Planning · Secure Planning Inc · Secure Planning, Inc. · Secure Planning, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Lisa D
CFP®, Series 63
Portsmouth, NH
Secure Planning, LLC
Lisa Dugan is a CFP® with 28 years of experience in the financial industry. She has been with Secure Planning, LLC since 1998. In addition to her advisory role, she is also licensed as an insurance agent, providing insurance planning as part of the firm's comprehensive financial services. Secure Planning, LLC serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm manages discretionary and non-discretionary portfolios using Modern Portfolio Theory and an efficient market approach, offering financial planning, consulting, and access to third-party asset allocation programs.
Julianne S
Series 63, Series 65
Portsmouth, NH
Secure Planning, LLC
Julianne Smith is a financial advisor with Secure Planning, LLC, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. She has worked at Secure Planning since 2006. Secure Planning, LLC provides asset management, financial planning, and consulting services to individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm serves both non-high-net-worth and high-net-worth clients and employs an investment approach based on Modern Portfolio Theory and an efficient market philosophy, offering discretionary and non-discretionary portfolios with quarterly rebalancing.
Edward M
CFP®, Series 63
Portsmouth, NH
Secure Planning, LLC
Edward Mallon is a CFP® with 56 years of industry experience, currently serving at Secure Planning, LLC since 1990. He holds a Series 63 license and has worked extensively in financial planning. Mallon is also an insurance agent with Secure Planning, providing insurance planning as part of comprehensive financial services. Secure Planning, LLC serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations, managing over $169 million in discretionary assets. The firm employs a Modern Portfolio Theory and efficient market approach, offering portfolio management, financial planning, and specialized services such as Finn Wealth Advisors for athletes.
Justin F
Series 63, Series 65
Portsmouth, NH
Secure Planning, LLC
Justin Finn is a financial advisor with Secure Planning, LLC, holding Series 63 and Series 65 credentials and over 23 years of industry experience. He has been with Secure Planning since 2000. In addition to his advisory role, Finn also acts as an insurance agent within the firm, dedicating a portion of his time to insurance planning as part of comprehensive financial services. Secure Planning, LLC serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations, managing over $169 million in discretionary assets. The firm utilizes Modern Portfolio Theory and an efficient market approach to construct and manage portfolios, offering both discretionary and non-discretionary services as well as specialized support for athletes through its Finn Wealth Advisors service line.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)