Campbell, CA Office

Seek First Inc. serves individuals (including high-net-worth clients) and business entities, offering discretionary portfolio management alongside a bundled Seek First Consulting program that combines financial planning, tax planning, estate planning, and insurance planning. The consulting program organizes client information, sets goals, and coordinates a team of independent professionals (accounting, legal, insurance) to create and implement tailored plans.

The firm’s investment process emphasizes fundamental analysis and modern portfolio theory to establish strategic, buy-and-hold asset allocations aligned with each client’s documented objectives and risk profile, and it may manage accounts on a discretionary basis. Seek First structures engagements with a combination of fixed-fee and asset-based billing (it does not use performance-based fees) and documents client suitability before making recommendations.

Noteworthy aspects compared with peers include the adviser’s role in selecting and contracting independent tax, legal, and insurance specialists and the practice of funding some professional deliverables from the program fee, which can create potential incentives to recommend particular providers. The firm also uses Standing Letters of Authorization for direct fee debiting (resulting in limited custody), reports receiving soft-dollar benefits, does not deliver standardized managed-account reports (clients receive custodian statements), and manages a multi‑hundred‑million dollar asset base with a small advisory team.