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Seneca House Advisors

Updated today

Client assets under management

$503,476,940

Clients

303

51% high-net-worth

Advisors

3

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

101

Very High

Average account size

$1,661,640

About

Seneca House Advisors provides personalized asset management, portfolio monitoring, financial planning, and retirement plan consulting to individuals, families, trusts, charitable organizations, foundations, pensions, and corporations, and also acts as investment manager to an affiliated private fund, SHA Realty Partners Fund I, LLC. Services are offered on both discretionary and non‑discretionary bases, and financial planning may be delivered as a standalone engagement or alongside ongoing investment management.

The firm’s investment approach emphasizes steady, multi‑year growth and tailored asset allocation, typically implemented with stocks, ETFs, and select mutual funds, while private investment recommendations are made on a non‑discretionary basis even when other assets are managed discretionarily. Seneca also deploys less common portfolio tools for a firm of its size, including covered‑call and long‑straddle option strategies in separately managed accounts and limited use of margin (including use to bridge capital calls), and it may incorporate held‑away assets and pooled vehicles into client strategies.

Seneca is notable among peers for sponsoring and managing an affiliated blind‑pool real estate fund that targets sub‑institutional industrial, storage, multifamily, manufactured housing, medical office, office, and mixed‑use opportunities typically requiring $3 million to $20 million of capital. The firm receives carried interest from that fund and discloses related conflicts of interest and valuation, custody, and supervisory procedures that apply when recommending or managing pooled and private investments.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Private / alternative investments Concentrated stock management Options & derivatives strategies College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Retired

Demographic focus

Approaching retirement

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Fee options

Fixed

Fixed fees for financial planning typically range from $2,500 to $15,000

Percentage

$0 - $500,000: 1.50% annually $500,001 - $1,000,000: 1.20% annually $1,000,001 - $5,000,000: 0.90% annually $5,000,001 - $10,000,000: 0.75% annually $10,000,001+: 0.60% annually

Project-based

$150 - $350 per hour for financial planning

Performance-based

Carried interest from affiliated private fund; performance-based fees in private fund only

Other

Account minimum: $500,000 Fee-only: Hourly rates range from $150 to $350 per hour; fixed fees range from $2,500 to $15,000 for financial planning

Main office location

Seneca House Advisors

5609 Patterson Ave, Suite B

Richmond VA 23226, United States

Number of offices

1

Most active in

Florida · Georgia · Louisiana · Maryland · New York · North Carolina · South Carolina · Texas · Virginia · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Elizabeth K

Series 66

Richmond, VA

Seneca House Advisors

Elizabeth King is a financial advisor at Seneca House Advisors with 22 years of industry experience. She holds a Series 66 designation and has worked previously at Ids Life Insurance Co. and Ameriprise Financial Services. King serves as co-manager of Hopechest LLC and is the finance committee chair for the Richmond SPCA. Seneca House Advisors is a small supported advisory firm managing approximately $425 million with a three-advisor team. The firm provides personalized asset management and financial planning to individuals, families, trusts, charitable organizations, foundations, pensions, and corporations, emphasizing steady, long-term growth through tailored asset allocation and a mix of discretionary and non-discretionary engagements.

Private / alternative investments Concentrated stock management Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner Retired Approaching retirement
user avatar

Matthew D

CFP®, Series 66

Richmond, VA

Seneca House Advisors

Matthew Daniel is a CFP® and holds a Series 66 license with 16 years of industry experience. He has been with Stony Point Wealth Management, Inc., operating as Seneca House Advisors, since 2014. Outside of his advisory role, he is CEO of Matthew Daniel, Inc., a business focused on accounting and expense management. Seneca House Advisors is a small supported advisory firm managing approximately $425 million across a three-advisor team. The firm provides personalized asset management and financial planning services to individuals, families, trusts, charitable organizations, foundations, pensions, and corporations, and manages an affiliated private real estate fund. Its investment approach emphasizes steady, long-term growth with tailored asset allocation, typically favoring stocks and ETFs, and offers both discretionary and non-discretionary engagements.

Private / alternative investments Concentrated stock management Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner Retired Approaching retirement
user avatar

Tyler N

Series 66

Richmond, VA

Seneca House Advisors

Tyler Napier is a financial advisor at Seneca House Advisors with 13 years of industry experience. He holds the Series 66 designation and has been with Stony Point Wealth Management LLC, doing business as Seneca, since 2015. Seneca House Advisors is a small supported firm managing approximately $425 million with a three-advisor team. The firm provides personalized asset management, portfolio monitoring, and financial planning to a diverse client base including individuals, families, trusts, charitable organizations, foundations, pensions, and corporations, and also manages an affiliated private real estate fund. Their investment approach focuses on steady, long-term growth and tailored asset allocation, often favoring stocks and ETFs, while offering both discretionary and non-discretionary services.

Private / alternative investments Concentrated stock management Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner Retired Approaching retirement
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