Senior Advisory Group, LLC

Senior Advisory Group, LLC provides personalized financial planning and consulting primarily to individuals and high‑net‑worth clients and facilitates investment management through referrals to third‑party money managers. The firm prepares written financial plans on a fixed‑fee basis and does not act as custodian or execute trades for client accounts.

The adviser documents client goals and risk profiles to shape recommendations, then directs clients to third‑party managers who implement investment strategies and bill separately; periodic account reviews are performed but the firm does not maintain discretionary trading authority. Planning deliverables typically include net worth and risk analyses and the firm engages outside professionals (e.g., attorneys, accountants) at clients’ discretion.

Noteworthy differences from many peers include an affiliation with an insurance business—the managing member spends a majority of time in that practice and offers insurance products, a relationship the brochure discloses as a potential conflict of interest. The firm also does not charge percentage‑of‑assets‑under‑management fees itself; instead it shares in asset‑based fees charged by the third‑party managers it refers (including Gradient Investments, LLC) and may receive non‑monetary benefits tied to production thresholds, all of which are disclosed to clients.