Sentinel Advisory Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$320,476,006
Clients
379
Advisors
7
of 10 employees
About
Sentinel Advisory Group, LLC provides financial planning and asset management services for individuals and retirement plans, delivering portfolio management and fee-based advisory services generally billed as a percentage of assets under management. The firm also offers retirement‑plan consulting, plan participant advice, and employer HSA consulting in addition to traditional wealth management engagements.
Sentinel delivers discretionary managed accounts through Commonwealth Financial Network’s PPS Custom and PPS Select programs and describes PPS Select model portfolios as constructed using asset‑allocation principles and modern portfolio theory, with ongoing monitoring and tax‑harvesting available for personalized indexing. Advisors also offer separate fee‑for‑service planning and use third‑party research, prospectuses, and an order management system to guide portfolio construction and rebalancing.
What is noteworthy in the brochure is the firm’s clear disclosure of its use of Commonwealth‑sponsored wrap programs and related program materials (including Commonwealth’s Form ADV and wrap fee brochure) and the resulting conflicts the firm describes around platform fees, administrative‑fee discounts, and advisor payouts. The brochure also discloses advisor-level arrangements — including insurance‑licensing and the receipt of forgivable loans/compensation structures tied to Commonwealth/LPL relationships — and highlights the firm’s emphasis on employer‑focused services alongside its retail offerings.
Client services
Expertise
Fee options
Flat or fixed fees available for financial planning and consulting services, negotiable
$0 - $250,000: 0.05% $250,000 - $500,000: 0.04% $500,000 - $1,000,000: 0.03% $1,000,000 - $2,500,000: 0.02% $2,500,000+: 0.01%
Advisors licensed as insurance agents may receive commissions on insurance products; no advisory fee on such products
Up to $500 per hour for financial planning and consulting services, negotiable
Annual fees for ongoing financial planning, retirement plan consulting, HSA consulting, negotiable and may be paid monthly, quarterly, semiannually, or annually
Account minimum: $250,000 Minimum fee: Minimum annual account fee of $60 (minimum quarterly fee of $15) for PPS Custom Program platform fee; minimum annual program fee of $600 ($150 quarterly) for certain PPS Select accounts Fee-only: Financial planning consulting fees may be charged as annual fees, flat or fixed fees, or hourly rates up to $500 per hour, negotiable between client and advisor
Main office
1600 Aspen Commons, Suite 825
Middleton WI 53562
Advisors at this office
7
Most active in
California · Florida · Illinois · Minnesota · Ohio · Texas · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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