Sequoia Financial Group, L.L.C.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$29,850,622,403
Clients
11,064
Advisors
241
across 40 offices
About
Sequoia Financial Advisors, LLC provides wealth planning, investment management, retirement-plan advisory and related consulting to a broad client mix that includes individuals (including high‑net‑worth clients), family offices, corporations, charitable organizations, trusts and retirement plans. Services described in the brochure include model and custom portfolio management, private fund management, trustee support, estate document preparation via third parties, aggregation/reporting platforms and retirement‑plan consulting and participant education.
The firm implements portfolios through a combination of model allocations and custom solutions overseen by an Investment Policy Committee, and may use mutual funds, ETFs, individual securities, private and alternative investments and independent third‑party managers to achieve client objectives. Research and allocation decisions draw on fundamental, technical and cyclical analysis supplemented by third‑party research and regular due diligence, with periodic monitoring and quarterly model reviews and rebalancing described in the disclosure.
Sequoia’s disclosures identify several arrangements that distinguish it from many peers: it serves as sponsor and sub‑advisor to an affiliated ETF and acts as general partner/adviser to private funds, and it is under common ownership with Sequoia Tax Services while also administering the American Center for Philanthropy—relationships the firm discloses as creating potential conflicts of interest. The brochure also notes trustee support bundles and the use of fixed‑retainer or subscription‑style billing for some planning and monitoring services, a billing approach the firm documents that is less common among firms of its size.
Client services
Expertise
Occupation focus
Fee options
Wealth Planning Service Fees include fixed flat fees from $1,500 to $10,000+ depending on plan type; Trustee Support Services setup fee $0-$2,500
$0+: Negotiable percentage based on assets under management; varies by client and service complexity; no specified fixed tiers explicitly stated in brochure $0 - $2,000,000: 0.2625% (Schwab Advisor Network participation fee, absorbed by fee) $2,000,001 - $5,000,000: 0.2100% (Schwab Advisor Network participation fee, absorbed by fee) $5,000,001 - $15,000,000: 0.1575% (Schwab Advisor Network participation fee, absorbed by fee) $15,000,001+: 0.1050% (Schwab Advisor Network participation fee, absorbed by fee)
Some personnel are registered representatives of broker-dealers and may receive commissions on insurance and annuity products; commission-based advisory services exist via affiliated insurance and brokerage
Hourly charges possible for initial assessment and project work; specific rates not clearly stated
Performance fees charged for one private fund (Focus Fund) and a separate client account; legacy arrangements only, not offered to new clients
Minimum fee: Setup fee for Trustee Support Services ranging from $0 to $2,500 depending on complexity Fee-only: Wealth Planning Service Fees: $1,500 to $10,000+ depending on plan type, hourly fees possible; Fixed fees and hourly fees also referenced as negotiable
Main office
See office3500 Embassy Parkway
Akron OH 44333
Advisors at this office
81
Offices (40)
Akron, OH
3500 Embassy Parkway, Akron, OH 44333
81 advisors
Northfield, MN
11 Bridge Square, Northfield, MN 55057
26 advisors
Tampa, FL
1410 N. Westshore Blvd., Suite 410, Tampa, FL 33607
24 advisors
Berwyn, PA
1205 Westlakes Dr, Berwyn, PA 19312
18 advisors
Troy, MI
5480 Corporate Dr., Suite 100, Troy, MI 48098
12 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Affinia Financial Group · Carlson Retirement Plan Services · Sequoia Financial Advisors, L.L.C. · Sequoia Financial Group, L.L.C. · Sequoia Financial Group, LLC · Special Needs Financial Planning · Zca, A Sequoia Financial Group Company · Zeke Capital Advisors
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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