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Sequoia Financial Group, L.L.C.

Updated today

Client assets under management

$29,850,622,403

Clients

11,064

41% high-net-worth

Advisors

225

of 424 employees

Firm type

Enterprise

300-3,000 advisors or >$30B in AUM

Clients per advisor

49

Low

Average account size

$2,697,996

About

Sequoia Financial Advisors, LLC is an SEC‑registered enterprise advisory firm that serves individuals (including high‑net‑worth clients), corporations, foundations, trusts, family offices, retirement plans and private funds. The firm offers a range of services including wealth planning, estate document preparation and review, investment management (discretionary and non‑discretionary), retirement plan consulting, trustee support and business succession consulting.

Investment decisions are guided by an Investment Policy Committee and a formal due‑diligence process that uses fundamental, technical and cyclical analysis to construct and monitor model portfolios, custom portfolios and third‑party manager selections; models are reviewed and rebalanced on a regular (quarterly) basis. Clients may be managed directly by Sequoia, allocated to independent managers, or served through multi‑advisor solutions and aggregation platforms (including the Armada service for very large relationships), and the firm discloses it can invest up to 100% of an account in its affiliated Sequoia Global Value ETF when appropriate.

The brochure highlights a few features that are less common among large enterprise advisers: Sequoia offers a paid financial‑wellness technology platform and may charge modest fees for educational seminars and certain planning services, discloses legacy private funds that include performance‑fee arrangements (not offered to new investors), and documents the March 2025 acquisition of Carlson Capital Management and the firm’s role as sponsor/sub‑advisor to an affiliated ETF. The firm also operates an affiliated tax‑preparation entity (Sequoia Tax Services), participates in referral programs (including Fidelity WAS and Schwab Advisor Network), and distributes or cites quarterly investment newsletters from third parties (DFA, LPL) while posting communications to its website and LinkedIn, with related disclosures and consent processes described in the brochure.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fees may be flat fees starting at $1,500 and up depending on plan type and complexity.

Project-based

Financial planning fees can be charged hourly based on scope and agreed in writing.

Performance-based

Performance fees charged for one private fund (Focus Fund) and a separate client account under legacy arrangements.

Subscriptions

Wealth Planning Services plan updates and monitoring fees may be fixed retainer fees; fees are negotiable and communicated in written agreements.

Other

Minimum fee: Wealth Planning Service Fees starting at $1,500 for Financial Independence Plan; up to $10,000 or negotiated for Wealth Management Plan; Trustee Support Services set-up fee up to $2,500

Main office location

Sequoia Financial Group, L.L.C.

3500 Embassy Parkway

Akron OH 44333, United States

Number of offices

39

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brandon D

CFP®, Series 63

Akron, OH

Sequoia Financial Group, L.L.C.

Brandon Deckert is a CFP® with 12 years of industry experience, currently serving at Sequoia Financial Group, L.L.C. He previously held roles at Fidelity Brokerage Services, LLC and The Vanguard Group, Inc. Brandon is based in Akron, OH. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm uses a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Daniela S

CFP®, Series 65

Akron, OH

Sequoia Financial Group, L.L.C.

Daniela Savova Truver is a CFP® and holds a Series 65 license with four years of industry experience. She currently works at Sequoia Financial Group, L.L.C. and has prior experience at Sun Trust and Ballentine Partners, LLC. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm utilizes a combination of in-house models, custom portfolios, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Nathaniel F

Series 65

Fargo, ND

Sequoia Financial Group, L.L.C.

Nathaniel Fritel is a Series 65-registered financial advisor with Sequoia Financial Group, L.L.C. in Fargo, ND, where he has worked since 2025. His prior experience includes roles at CHS Inc., Bell Bank, and North Dakota State University, along with five years in landscaping business management. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Gabriel S

Series 66

Akron, OH

Sequoia Financial Group, L.L.C.

Gabriel Sauvinsky is a financial advisor at Sequoia Financial Group, L.L.C. in Akron, OH, holding a Series 66 designation with three years of industry experience. His prior roles include positions at Bank of America, Merrill, and MassMutual. Outside of his advisory work, he serves as Chapter Counsel Advisor for the Alpha Sigma Phi Fraternity, providing leadership guidance on weekends. Sequoia Financial Group offers wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Zachary C

CFA®

Litchfield, CT

Sequoia Financial Group, L.L.C.

Zachary Chernus is a CFA® charterholder with three years of industry experience. He is currently with Sequoia Financial Group, L.L.C. and has previously worked at Karpas Strategies, Shenkman Capital, and UBS. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, trusts, family offices, and institutional clients. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Maddalena P

Series 66

Troy, MI

Sequoia Financial Group, L.L.C.

Maddalena Parks is a financial advisor with Sequoia Financial Group, L.L.C., holding a Series 66 designation and 15 years of industry experience. Her prior roles include positions at Cirrus Wealth Management, Triad Advisors, City National Bank, RBC Capital Markets, and Wells Fargo Advisors. She serves as a trustee managing her mother’s trust. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, and trusts. The firm employs a combination of in-house models, custom portfolios, and third-party manager selection, supported by a dedicated Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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William S

Series 66

Troy, MI

Sequoia Financial Group, L.L.C.

William Szlag is a financial advisor with Sequoia Financial Group, L.L.C. He holds a Series 66 designation and has six years of industry experience. Prior to joining Sequoia Financial Group in 2024, he worked at LPL Financial, LLC and Hantz Financial Services. Sequoia Financial Advisors, LLC offers wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Angela C

CFP®, Series 63, Series 65

Akron, OH

Sequoia Financial Group, L.L.C.

Angela Cosgray is a CFP® professional with 23 years of experience in the financial services industry. She is currently a financial advisor and vice president at Sequoia Financial Group, L.L.C., where she has worked since 2021. Her prior experience includes roles at Wealthstone and JPMorgan Chase in various capacities. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base that includes individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by ongoing research and oversight from an Investment Policy Committee.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Martin G

CFP®, Series 66

Tampa, FL

Sequoia Financial Group, L.L.C.

Martin Gaganelov is a CFP® and holds a Series 66 license, currently serving as a financial advisor at Sequoia Financial Group, L.L.C. in Tampa, FL, with four years of industry experience. His prior roles include positions at Raymond James & Associates, LPL Financial, and Northwestern Mutual Life Insurance Company. Outside of finance, he works as an on-call server and bartender for banquets at Hotel Haya Tampa on weekends. Sequoia Financial Group provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, and family offices. The firm utilizes a combination of in-house models, custom portfolios, and third-party managers, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Caroline K

Series 66

Tampa, FL

Sequoia Financial Group, L.L.C.

Caroline Kirsch is a financial advisor at Sequoia Financial Group, L.L.C. in Tampa, FL, holding a Series 66 designation with eight years of industry experience. Her prior work includes eight years at Fidelity Investments. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a wide range of clients, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm utilizes a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Gregory R

Series 63, Series 65, Series 66

Akron, OH

Sequoia Financial Group, L.L.C.

Gregory Robb is a financial advisor at Sequoia Financial Group, L.L.C. in Akron, OH, with nine years of industry experience. He has worked at Sequoia Financial Advisors, LLC and Sequoia Financial Group, LLC since 2021, following eight years at FNB Wealth Management. Robb holds Series 63, 65, and 66 licenses. Sequoia Financial Advisors, LLC offers wealth planning, investment management, and retirement-plan and business-consulting services to individuals, charitable organizations, corporations, trusts, family offices, and institutional clients. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Robert C

CFP®, Series 66

Akron, OH

Sequoia Financial Group, L.L.C.

Robert Casarona is a CFP® professional with 11 years of experience in financial advising. He is currently with Sequoia Financial Group, L.L.C., where he has worked since 2022. Prior to this, he was with Financial Planners of Cleveland Inc. and Royal Alliance Associates, INC. from 2015 to 2022. Casarona serves as Chair of the Financial Planning Association of Northeast Ohio NexGen committee and is a member of the finance committee for the Northern Ohio Italian Association, a nonprofit organization. Sequoia Financial Group provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including individuals, charitable organizations, corporations, trusts, and family offices. The firm uses a combination of in-house model portfolios, custom accounts, and third-party managers, supported by regular oversight from an Investment Policy Committee.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Cheryl L

CFP®

Akron, OH

Sequoia Financial Group, L.L.C.

Cheryl Lutman is a CFP® professional with eight years of industry experience. She is currently a financial advisor at Sequoia Financial Group, L.L.C., where she has worked since 2021. Prior to joining Sequoia, she spent 24 years at WealthStone, Inc. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to individuals, charitable organizations, corporations, trusts, family offices, and other institutional clients. The firm uses a combination of in-house model allocations, custom portfolios, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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Gregory C

Series 63

Northfield, MN

Sequoia Financial Group, L.L.C.

Gregory Carlson is a financial advisor with Sequoia Financial Group, L.L.C. He holds a Series 63 designation and has 12 years of industry experience. He has been involved with Carlson Capital Management, LLC since 2015 and Carlson Capital Management since 1987. Outside of his advisory work, he is a partner in Carlson Capital Partners, a real estate firm, and owns Viaforte, Inc., a company that provides insurance solutions. Sequoia Financial Advisors, LLC offers wealth planning, investment management, and retirement-plan and business-consulting services to individuals, charitable organizations, corporations, trusts, family offices, and other institutional clients. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Ashley M

CFP®, Series 63, Series 66

Tampa, FL

Sequoia Financial Group, L.L.C.

Ashley Male is a CFP®-certified financial advisor with 23 years of industry experience. He is currently with Sequoia Financial Group, L.L.C. in Tampa, FL, where he has worked since 2020, following an 18-year tenure at Charles Schwab. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Private / alternative investments Business exit / sale strategy Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive
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