Sera Capital Management, LLC logo

Sera Capital Management, LLC

Updated today

Client AUM

$114,258,975

Clients

74

Advisors

5

across 2 offices

About

Sera Capital Management serves individuals and families, including high-net-worth clients, through discretionary and non-discretionary portfolio management and targeted investment consulting. The five-advisor firm manages a mix of liquid securities and alternative investments and also provides consulting support for 1031 like-kind exchanges.

The firm tailors portfolios to each client’s objectives and risk tolerance, combining fundamental and technical analysis and typically employing a buy-and-hold orientation with periodic reviews; it generally operates with discretionary trading authority and uses a national custodian for execution and reporting. Clients begin with an initial consultation during which the firm gathers financial, tax, insurance and estate information to inform investment recommendations.

What distinguishes the firm from many peers is its narrower focus on investment management and specialized consulting rather than offering standalone financial planning services, and its active use of illiquid strategies (interval funds, non-traded REITs, private placements, private credit and private equity) that require accredited or qualified investor attestations. The brochure also discloses potential conflicts of interest tied to principals’ insurance licenses and an adviser’s outside commercial real estate business, and describes supervisory controls intended to address those conflicts.

Client services

Portfolio management

Expertise

Wealth management Private / alternative investments Real estate investing

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Fee options

Fixed

One-time consulting fee not to exceed 3% of assets of implemented 1031 Exchange Plan.

Percentage

$0 - $500,000: 2.00% $500,001 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.60% Above $5,000,000+: Negotiable

Commissions

Insurance commissions may be earned by an associated licensed insurance agent.

Project-based

Up to $350 per hour for investment consulting services related to 1031 Exchange Plans.

Other

Fee-only: Fee-only registered investment advisor; no commissions on portfolio management services.

Main office

See office

1910 Towne Centre Blvd, Suite 250

Annapolis MD 21401

Advisors at this office

4

Most active in

Arizona · Maryland · Texas

Also doing business as

Financial Tales · Sera Capital · Sera Capital Management Limited Liability Company · Sera Capital Management, LLC · Strategic Asset Management, Ltd.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Roman B

Series 65

Annapolis, MD

Sera Capital Management, LLC

Roman Balogh is a financial advisor with Sera Capital Management, LLC, holding a Series 65 designation and five years of industry experience. His prior positions include work at Scharf Investments, LLC, and Starbucks, as well as employment at the University of California Riverside. Sera Capital Management serves individuals and families, including high-net-worth clients, providing discretionary and non-discretionary portfolio management alongside targeted investment consulting. The firm manages a blend of liquid securities and alternative investments and emphasizes buy-and-hold strategies with periodic reviews tailored to each client’s objectives and risk tolerance.

Wealth management Private / alternative investments Real estate investing
user avatar

Joseph S

Series 65

Annapolis, MD

Sera Capital Management, LLC

Joseph Sera is a Series 65-licensed advisor at Sera Capital Management, LLC with five years of industry experience. He has worked at Sera Capital Management since 2019. Outside of his advisory role, he is the president and owner of JTM, Inc., a commercial real estate sales and leasing business. Sera Capital Management serves individuals and families, including high-net-worth clients, with discretionary and non-discretionary portfolio management and targeted investment consulting. The firm manages a mix of liquid securities and alternative investments, providing specialized consulting such as 1031 like-kind exchange support.

Wealth management Private / alternative investments Real estate investing
user avatar

Carlos S

Series 63, Series 65

Annapolis, MD

Sera Capital Management, LLC

Carlos Sera is a financial advisor at Sera Capital Management, LLC with 22 years of industry experience. He has been with Sera Capital Management since 1990, totaling 36 years at the firm. He holds Series 63 and Series 65 designations. Sera Capital Management is a five-advisor firm serving individuals and families, including high-net-worth clients, through discretionary and non-discretionary portfolio management and targeted investment consulting. The firm combines fundamental and technical analysis with a buy-and-hold approach, offering a narrower focus on investment management and specialized consulting, including active use of illiquid investment strategies.

Wealth management Private / alternative investments Real estate investing
user avatar

Juan S

Series 65

Scottsdale, AZ

Sera Capital Management, LLC

Juan Sera is a financial advisor at Sera Capital Management, LLC with one year of industry experience. Prior to his current role, he worked at Verizon for 20 years and was retired for one year. He holds the Series 65 designation. Sera Capital Management serves individuals and families, including high-net-worth clients, through discretionary and non-discretionary portfolio management and targeted investment consulting. The firm combines fundamental and technical analysis with a buy-and-hold approach and offers specialized consulting involving illiquid strategies such as interval funds and private placements.

Wealth management Private / alternative investments Real estate investing
user avatar

Carl S

Series 65

Annapolis, MD

Sera Capital Management, LLC

Carl Sera is a financial advisor at Sera Capital Management, LLC with 19 years at the firm and a total of 10 years of industry experience. He holds a Series 65 designation. Outside of his advisory role, Carl is an independent insurance agent who occasionally sells life insurance policies. Sera Capital Management serves individuals and families, including high-net-worth clients, through discretionary and non-discretionary portfolio management and targeted investment consulting. The firm combines fundamental and technical analysis with a buy-and-hold approach and actively uses illiquid investment strategies, focusing on investment management and specialized consulting rather than standalone financial planning.

Wealth management Private / alternative investments Real estate investing
View complete list of advisors at this firm
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