Serenity Advising

Serenity Advising provides discretionary portfolio management to individuals, high-net-worth clients, trusts and estates, and also offers services to retirement plan sponsors including 401(k), 403(b), pension, profit-sharing, cash balance and deferred compensation plans. The firm additionally offers financial planning and consulting engagements and was recently registered in 2026, with no client assets reported in the brochure.

The firm develops client-specific investment policy statements and manages accounts on a discretionary basis, using methods such as fundamental and technical analysis, Monte Carlo planning and modern portfolio theory to guide asset allocation and monitoring. For retirement plans Serenity serves as a limited-scope ERISA 3(21) fiduciary advising on investment menus, default alternatives and participant education, while financial planning work is delivered on an hourly basis and completed within a stated timeframe contingent on client-provided information.

Distinctive aspects include an explicit focus on pension consulting and ERISA plan advisory alongside individual portfolio management and hourly planning fees, a combination that is less common among firms of this type. The firm’s principal also maintains an independent insurance practice (a disclosed conflict of interest), Serenity does not sponsor wrap-fee programs, and it does not act as a private fund adviser or routinely vote client proxies.